Google Ads + Bird

Sync messaging audiences to Google Ads. Track conversions from messaging interactions and optimize ad campaigns with Bird engagement data.

What you can do

Customer Match

Sync Bird audiences to Google Ads Customer Match lists

Conversion tracking

Track messaging interactions as Google Ads conversions

Audience exclusions

Exclude existing customers from acquisition campaigns

Similar audiences

Build lookalike audiences from your best messaging responders

Offline conversions

Upload messaging-driven conversions for bid optimization

How it works

Use cases

Retargeting

Retarget messaging non-responders with Google Ads

Lookalike targeting

Find new customers similar to your best messaging responders

Cross-channel attribution

See the full funnel from ad click to messaging conversation to conversion