FLOW - Data Model for Contacts. Understanding Bird’s Data Model for Unified Contacts

Bird’s data model is designed to unify all customer information into a single contact profile. This profile consolidates identifiers, attributes, events, objects, and lists so you can segment, analyze, and personalize communications effectively.

The contact is the central object in Bird’s data model. Every contact has a Contact ID (visible in the profile URL), which uniquely identifies it within Bird.