Gain deeper insights with email analytics

Track performance, ensure deliverability, and optimize your campaigns with 40+ real-time metrics and actionable insights across every send.

Comprehensive email analytics

Access over 40 real-time metrics that track every aspect of your email performance while integrating data across campaigns, segments, and customer interactions for a complete view.

Unify your email analytics

Track delivery rates, open rates, click-through rates, conversions, inbox placement, spam rates, and engagement patterns across subscriber segments and campaigns — all in one dashboard.

Monitor real-time campaign metrics

Watch campaigns perform in real-time as you track opens, clicks, and conversions. Identify potential deliverability issues before they impact your sender reputation.

Revenue attribution

Connect email engagement directly to purchases and revenue. See which campaigns, segments, and content blocks drive the most business value.

Maximize inbox placement

Monitor your email deliverability with 100+ internal checks across 30 key sending areas. Adaptive technology automatically optimizes placement based on real-time data from millions of messages.

Protect your sending reputation

Monitor blocklists, spam traps, and DMARC performance with real-time alerts. Receive instant notifications through email, SMS, or Slack when issues need attention.

Benchmark against competitors

Measure your email program against industry peers to uncover opportunities for improvement while tracking competitor strategies and performance trends.

Comprehensive custom reporting

Create custom reports that analyze performance across segments, campaigns, and customer behaviors. Pre-built dashboards visualize key metrics for quick insights.

The analytics gave us visibility we never had before. We identified a deliverability issue in real-time that would have cost us thousands in lost revenue.

Airwallex, Product Engineering