Build audiences from behavioral data, purchase history, and predicted intent. Segments update in real time and activate across every channel.
Static lists go stale the moment you export them. Bird's segmentation engine creates dynamic audiences that recalculate in real time as customer behavior changes. A customer who was "inactive" yesterday and made a purchase today instantly moves into your "recent buyer" segment — no manual list management, no overnight batch jobs.
Build complex segments with an intuitive drag-and-drop UI — combine behavioral events, profile attributes, purchase history, and custom properties with AND/OR logic. No SQL or engineering support needed, but power users can drop into a query editor for advanced use cases.
Segment by page views, clicks, purchases, app events, email engagement, and cross-channel interaction patterns. Create segments like 'viewed product X three times but didn't purchase' or 'opened last 5 emails but never clicked' with a few clicks.
Bird's AI analyzes historical patterns to identify customers likely to churn, convert, or increase spend. Predictive segments let you act before behavior changes — running retention campaigns for at-risk customers or upsell offers for expansion-ready accounts.
Segments aren't useful if they're trapped in your data platform. Bird's segments activate instantly across email, SMS, WhatsApp, push, and advertising platforms. And with built-in segment analytics, you can compare performance across audiences to understand which segments drive the most revenue.
Customers enter and exit segments in real time as their behavior changes. Send a welcome offer the moment someone becomes a customer, or trigger a win-back campaign the instant engagement scores drop below your threshold.
Compare conversion rates, revenue, engagement, and lifetime value across segments to identify your most valuable audiences. Understand which segments respond to which channels and content types, then optimize your targeting accordingly.