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Bird Journeys update: A/B testing for message optimization

feature

Bird Journeys update: A/B testing for message optimization

Our latest update introduces A/B testing capabilities within Journeys, enabling you to test message variations and automatically deliver the best-performing content to your audience.

The system uses AI-powered optimization to shift traffic toward winning variations in real time.

Read the full A/B testing article.

New features

  • Multiple message variations: Create up to 8 variations (A, B, C, etc.) within a Send Message step to test different subject lines, content, or CTAs
  • AI-powered optimization: Automatically shifts traffic to better-performing variations in real time based on your chosen winning metric
  • Customizable winning metrics: Choose from open rate, click rate, or conversion rate as your winning metric, with automatic winner determination when statistical significance is reached
  • Manual controls: End tests early, manually select a winner, or set custom time duration limits (default: 365 days)
  • Detailed reporting: View performance metrics, traffic distribution changes over time, and winner determination in the A/B Test tab on the Journey Report page

Begin met één kanaal.
Voeg de rest toe wanneer je er klaar voor bent.

Een test-API-key is direct beschikbaar. Productietoegang wordt ontgrendeld zodra je een betaalmethode toevoegt en een afzender verifieert.

Aan de slagLees de docsof

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