Apple Messages for Business

Reach your customers in the app they already trust. Bird makes it easy to launch, manage, and scale Apple Messages for Business — from onboarding to ongoing engagement.

More than web chat — persistent, always-on conversations

Unlike synchronous web chat, Apple Messages for Business conversations persist indefinitely. Customers return days or months later and continue where they left off — no browser, no re-authentication required.

From clicks to conversations

Rather than pushing users to destinations they no longer want to visit, AMB places your brand in the customer's pocket — ready when the moment matters. A new strategic layer that works alongside your existing stack.

Build ongoing relationships

AMB isn't a one-shot interaction. Conversations stay in Messages indefinitely, turning one-time support queries into long-term customer relationships that drive lifetime value.

A resilient engagement layer

AMB complements websites, apps, and AI-driven discovery rather than competing with them. It's a new strategic channel that works alongside your existing stack.

Bird is an Apple Messaging Service Provider

As an MSP, Bird provides the platform infrastructure, API access, and expert guidance enterprises need to go live on Apple Messages for Business and build rich, branded conversational experiences natively on iOS.

Align experience with KPIs

Every AMB touchpoint tied to clear business metrics and goals. We help you design interactions that drive measurable outcomes.

Design high-converting journeys

We design user journeys that drive outcomes — from first contact through conversion and ongoing engagement.

Navigate Apple's approval process

Bird has deep experience guiding enterprise brands through every stage of AMB onboarding and Apple review. We handle the complexity so you can focus on the experience.

Maximise long-term ROI

Ongoing optimisation, iteration, and strategic guidance to unlock full channel potential and maximise your return on investment.

Native iOS capabilities built in

Apple Messages for Business gives you access to powerful native features that no other messaging channel can match — all without requiring customers to download an app.

No carrier fees

Messages are sent via data, not carriers. Eliminate per-message carrier costs while reaching customers on their preferred device.

Native Apple Pay

Accept payments directly within the conversation thread. Customers complete purchases without leaving Messages — reducing friction and increasing conversion.

No app to download

Built into 1.5B+ active Apple devices. Your brand is instantly accessible in the app customers already use every day.

OAuth 2.0 authentication

Secure identity verification within the thread. Customers authenticate without switching apps or copying codes.

End-to-end encrypted

Enterprise-grade privacy by default. Every conversation is protected with Apple's industry-leading encryption.

Maps and Calendar integration

Native iOS functionality embedded in the experience. Send locations, book appointments, and share calendar events directly in the conversation.