Make all your data instantly actionable. Unify customer data from every source, build dynamic segments, and activate audiences across every channel — without waiting for engineering.
Every data source, one customer profile
Customer data is typically scattered across CRMs, e-commerce platforms, analytics tools, support systems, and custom databases. Bird's data platform ingests from all of these sources and merges records into unified customer profiles using deterministic and probabilistic identity resolution. The result is a single, always-current view of every customer — accessible to marketers without SQL or engineering tickets.
Data unification. Merge customer data from CRMs, e-commerce platforms, analytics tools, and custom sources into a single profile. 50+ pre-built connectors handle the integration, with real-time sync that keeps profiles current as data changes upstream.
Identity resolution. Match anonymous visitors to known contacts across devices and channels using both deterministic matching (email, phone) and probabilistic signals (device fingerprints, behavioral patterns). Turn fragmented touchpoints into complete customer profiles.
Reverse ETL. Push segments, computed attributes, and enriched profiles back to your data warehouse, CRM, or downstream tools. Bird's data platform works bidirectionally — it's not a data silo, it's a data hub.
Segment, analyze, and act — in real time
Traditional data platforms batch-process segments overnight. Bird updates segment membership in real time as customer behavior changes, so your marketing always targets the right people with the right message. Combine this with built-in analytics and governance tools, and you have a data platform that's ready for both growth teams and compliance officers.
Real-time segmentation. Build dynamic segments from behavioral data, purchase history, engagement patterns, and custom attributes. Customers enter and exit segments in real time — no overnight batch processing, no stale lists.
Analytics dashboard. Explore customer behavior, campaign performance, and revenue trends in unified dashboards. Drill down from high-level metrics to individual customer journeys with a few clicks.
Data governance. Control who can access what data with role-based permissions, audit logs, and automated compliance tools. Meet GDPR, CCPA, and SOC 2 requirements without sacrificing data accessibility for your marketing team.
“Bird's CDP gave us a single view of the customer for the first time. Segmentation that used to take our data team a week now takes minutes.”
Domande frequenti
Most CDPs collect and organize data but require separate tools to act on it. Bird's data platform is directly connected to your messaging channels, automation workflows, and AI personalization engine. Data flows from ingestion to activation without leaving the platform — no integrations to maintain, no sync delays.
Bird processes events in real time with sub-second latency. When a customer makes a purchase, opens an email, or visits a page, their profile updates immediately. Segments recalculate in real time, so your marketing always reflects the latest customer behavior.
Bird offers 50+ pre-built connectors for platforms like Salesforce, Shopify, Snowflake, BigQuery, HubSpot, Stripe, and more. For custom systems, you can use webhook ingestion, REST APIs, or direct database connections. Most integrations take minutes to configure.
Yes. Bird is SOC 2 Type II certified, ISO 27001 certified, and GDPR compliant. The platform supports data residency controls, role-based access, audit logs, and automated data retention policies. All data is encrypted at rest and in transit.
Absolutely. Bird's reverse ETL capabilities push segments, computed attributes, and enriched profiles back to your data warehouse or any downstream tool. The platform works as a data hub that enhances your existing stack rather than replacing it.