Meta Ads update: Lead sync and expanded ad workflow actions

Our latest update enhances the Meta Ads connector with automated lead syncing and a full set of ad-level workflow actions, making it easier to manage audiences, capture leads, and send conversion events directly from Bird.

Read the full Meta Ads integration article.

New features

Lead sync to Bird Contact Lists:
Sync leads from Meta Ads lead forms directly into Bird contact lists by adding your Form ID and selecting a destination list.

Segment-to-audience syncing:
Send any Bird Segment to Meta as a Custom Audience. Clone flows to quickly sync multiple segments to different audiences.

Expanded workflow actions:
Access new actions inside Flows, including the ability to:

• Fetch ad accounts, campaigns, adsets, ads, and leads
• Retrieve form leads
• Populate campaign information
• Create, list, add to, or remove from Custom Audiences

Send Ad Events via Conversions API:
Send messaging-related conversion events from WhatsApp, Messenger, or Instagram, including:

• Purchase
• LeadSubmitted
• InitiateCheckout
• AddToCart
• ViewContent
• OrderCreated
• OrderShipped

Channel-specific user data support:
Provide required user data fields for each channel—such as WABA IDs, page-scoped IDs, and Instagram session IDs—directly within the Send Ad Event step.

Automation-ready:
Trigger journeys when leads are added to lists or when contact attributes update, enabling automated follow-ups for imported Meta leads.