Pricing
Simple pricing for businesses of all sizes
Perfect for exploring
Pay as you go
Start sending instantly with usage-based pricing and no commitments.
What's Included
- All channels except Apple Messages
- Full Automation Suite
- Unlimited usage
- Suite of APIs
- No branded Bird footer on marketing emails
- Rates
- Email starts at $1.50 per 1,000
- SMS depends on country
- WhatsApp starts at $0.005 per msg+ passthrough costs
- Push notification - $0.0005 per notification
- RCS starts at $0.005 per msg+ passthrough costs
- Flow invocations start at $0.05 per unit
Recommended for scaling
Monthly Targeted Contacts
Perfect for growing businesses with predictable monthly pricing.
- Plans start from 50K contacts and above
- Everything in PAYG, plus
- Bird branded footer can be removed from marketing emails
- Overage allowed
- Lower SMS rates
- Rates
- From 50k monthly targeted contacts
- Minimum 500k channel msgs includedExcluding passthrough costs
- Unlimited Push messages per contact
Built for scale
Enterprise
Get better rates, custom limits, and premium support at scale.
- Everything in Bundle, plus
- Custom volume pricing
- Single Sign-On (SSO)
- Multiple workspaces
- Dedicated support team
- Apple Messages
- Technical Account Manager (TAM)*
- SLA guarantees*
- Rates
- Custom contact and messaging limits
- Custom API rates
- Custom flow invocation rates
* Available with select Enterprise support agreements.
Bird Processing Fees
Vendor passthrough fees (vary by country and message type)
Base rate
| Messages sent | Fee per 1000 msg's |
|---|---|
| 1 - 1,000 | $0.001 |
| 1,001 - 100,000 | $0.005 |
| 100,001 - 500,000 | $0.0045 |
| 500,001+ | $0.004 |
Vendor passthrough rates
Meta charges conversation-based fees that vary by country and message category (Marketing, Utility, Authentication, Service). These fees are passed through at cost.
Country
Currency
Vendor rates for United States vary by message type. Contact sales for detailed WhatsApp pricing.