1. Unified customer data & segmentation

• Sync data from any source (incl. Shopify, Salesforce, custom ETL)

• Create precise dynamic or static customer segments with AI

2. Hyper-personalized Journeys and Campaigns

• Automate multi-channel customer journeys (across email, SMS, WhatsApp, Push)

• Launch one-off campaigns, create messages with drag-and-drop builder

3. AI-powered Marketing Operations

• Choose your AI models (incl. OpenAI, Azure, Google Vertex, Anthropic, Groq)

• Deploy AI agents across all channels to engage with customers

• Real-time Analytics at platform, product, and channel level

4. Everything in one app

• Start with marketing, expand to support and payments

• Share customer data and AI across all functions