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Automate Approvals

Never publish the wrong message again

Intelligent approval workflows that route every campaign through the right reviewers automatically. Maintain quality control and compliance standards while eliminating bottlenecks that slow your team down.

Fortune 500 companies

that depend on Bird

Automate Approvals

Never publish the wrong message again

Intelligent approval workflows that route every campaign through the right reviewers automatically. Maintain quality control and compliance standards while eliminating bottlenecks that slow your team down.

Fortune 500 companies

that depend on Bird

Automate Approvals

Never publish the wrong message again

Intelligent approval workflows that route every campaign through the right reviewers automatically. Maintain quality control and compliance standards while eliminating bottlenecks that slow your team down.

Approval workflows that accelerate quality, not slow it down.

Smart routing that gets the right eyes on content without the endless email chains.

Smart Reviewer Routing

Content reaches the right approvers automatically

Parallel Review Processing

Multiple stakeholders review simultaneously


Conditional Approval Logic

Different content types trigger appropriate workflows

Real-Time Collaboration Tools

Feedback and revisions happen instantly

Compliance Gate Automation

Regulatory checks before every publish

Deadline Management

Automatic escalation when reviews stall

Approval workflows that accelerate quality, not slow it down.

Smart routing that gets the right eyes on content without the endless email chains.

Smart Reviewer Routing

Content reaches the right approvers automatically

Parallel Review Processing

Multiple stakeholders review simultaneously


Conditional Approval Logic

Different content types trigger appropriate workflows

Real-Time Collaboration Tools

Feedback and revisions happen instantly

Compliance Gate Automation

Regulatory checks before every publish

Deadline Management

Automatic escalation when reviews stall

Approval workflows that accelerate quality, not slow it down.

Smart routing that gets the right eyes on content without the endless email chains.

Smart Reviewer Routing

Content reaches the right approvers automatically

Parallel Review Processing

Multiple stakeholders review simultaneously


Conditional Approval Logic

Different content types trigger appropriate workflows

Real-Time Collaboration Tools

Feedback and revisions happen instantly

Compliance Gate Automation

Regulatory checks before every publish

Deadline Management

Automatic escalation when reviews stall

Route content to the right reviewers without the guesswork

Intelligent workflows that automatically determine who needs to review what based on campaign type, audience size, budget, and compliance requirements.

Route content to the right reviewers without the guesswork

Intelligent workflows that automatically determine who needs to review what based on campaign type, audience size, budget, and compliance requirements.

Route content to the right reviewers without the guesswork

Intelligent workflows that automatically determine who needs to review what based on campaign type, audience size, budget, and compliance requirements.

Approval paths that match your business structure 

High-value campaigns automatically include executive review, regulatory-sensitive content gets legal approval, and routine newsletters flow through streamlined marketing checks. Every workflow adapts to your organizational needs and risk tolerance.

Approval paths that match your business structure 

High-value campaigns automatically include executive review, regulatory-sensitive content gets legal approval, and routine newsletters flow through streamlined marketing checks. Every workflow adapts to your organizational needs and risk tolerance.

Approval paths that match your business structure 

High-value campaigns automatically include executive review, regulatory-sensitive content gets legal approval, and routine newsletters flow through streamlined marketing checks. Every workflow adapts to your organizational needs and risk tolerance.

Smart escalation when deadlines approach 

When approvals stall, the system automatically escalates to backup reviewers or senior stakeholders. Launch dates stay on track while maintaining quality standards through intelligent deadline management.

Smart escalation when deadlines approach 

When approvals stall, the system automatically escalates to backup reviewers or senior stakeholders. Launch dates stay on track while maintaining quality standards through intelligent deadline management.

Smart escalation when deadlines approach 

When approvals stall, the system automatically escalates to backup reviewers or senior stakeholders. Launch dates stay on track while maintaining quality standards through intelligent deadline management.

Accelerate reviews with parallel processing and smart collaboration

Multiple stakeholders review content simultaneously with intelligent conflict resolution that consolidates feedback and identifies blocking issues before they delay campaigns.

Accelerate reviews with parallel processing and smart collaboration

Multiple stakeholders review content simultaneously with intelligent conflict resolution that consolidates feedback and identifies blocking issues before they delay campaigns.

Accelerate reviews with parallel processing and smart collaboration

Multiple stakeholders review content simultaneously with intelligent conflict resolution that consolidates feedback and identifies blocking issues before they delay campaigns.

Concurrent reviews for faster turnaround 

Legal, brand, and marketing teams review simultaneously instead of sequentially. Smart conflict detection highlights areas where reviewers disagree, allowing quick resolution without endless revision cycles.

Concurrent reviews for faster turnaround 

Legal, brand, and marketing teams review simultaneously instead of sequentially. Smart conflict detection highlights areas where reviewers disagree, allowing quick resolution without endless revision cycles.

Concurrent reviews for faster turnaround 

Legal, brand, and marketing teams review simultaneously instead of sequentially. Smart conflict detection highlights areas where reviewers disagree, allowing quick resolution without endless revision cycles.

Contextual feedback that drives action 

Reviewers see exactly what they need to evaluate with relevant campaign context, audience details, and performance benchmarks. Comments link directly to specific content elements for precise, actionable feedback.

Contextual feedback that drives action 

Reviewers see exactly what they need to evaluate with relevant campaign context, audience details, and performance benchmarks. Comments link directly to specific content elements for precise, actionable feedback.

Contextual feedback that drives action 

Reviewers see exactly what they need to evaluate with relevant campaign context, audience details, and performance benchmarks. Comments link directly to specific content elements for precise, actionable feedback.

Build compliance into every approval without slowing teams down

Automated compliance verification that checks campaigns against GDPR consent, CAN-SPAM requirements, industry regulations, and internal brand standards before publishing.

Build compliance into every approval without slowing teams down

Automated compliance verification that checks campaigns against GDPR consent, CAN-SPAM requirements, industry regulations, and internal brand standards before publishing.

Build compliance into every approval without slowing teams down

Automated compliance verification that checks campaigns against GDPR consent, CAN-SPAM requirements, industry regulations, and internal brand standards before publishing.

Regulatory compliance built into workflow logic 

Every campaign is automatically validated against relevant regulations based on audience location, industry requirements, and message content. Compliance issues get flagged for resolution before they become publishing blockers.

Regulatory compliance built into workflow logic 

Every campaign is automatically validated against relevant regulations based on audience location, industry requirements, and message content. Compliance issues get flagged for resolution before they become publishing blockers.

Regulatory compliance built into workflow logic 

Every campaign is automatically validated against relevant regulations based on audience location, industry requirements, and message content. Compliance issues get flagged for resolution before they become publishing blockers.

Brand standard enforcement at approval gates 

Templates, images, and copy are automatically checked against brand guidelines during the approval process. Off-brand elements get identified and corrected as part of the natural review flow, not as afterthoughts.

Brand standard enforcement at approval gates 

Templates, images, and copy are automatically checked against brand guidelines during the approval process. Off-brand elements get identified and corrected as part of the natural review flow, not as afterthoughts.

Brand standard enforcement at approval gates 

Templates, images, and copy are automatically checked against brand guidelines during the approval process. Off-brand elements get identified and corrected as part of the natural review flow, not as afterthoughts.

Maintain approval history and learn from every campaign

Complete audit trails that document every approval decision with intelligent analytics that help optimize your review processes over time.

Maintain approval history and learn from every campaign

Complete audit trails that document every approval decision with intelligent analytics that help optimize your review processes over time.

Maintain approval history and learn from every campaign

Complete audit trails that document every approval decision with intelligent analytics that help optimize your review processes over time.

Decision tracking for accountability 

Every approval, rejection, and revision is documented with reviewer identity, timestamp, and reasoning. Comprehensive audit trails satisfy compliance requirements while providing visibility into approval patterns.

Decision tracking for accountability 

Every approval, rejection, and revision is documented with reviewer identity, timestamp, and reasoning. Comprehensive audit trails satisfy compliance requirements while providing visibility into approval patterns.

Decision tracking for accountability 

Every approval, rejection, and revision is documented with reviewer identity, timestamp, and reasoning. Comprehensive audit trails satisfy compliance requirements while providing visibility into approval patterns.

Process optimization through approval analytics 

Identify which approval steps consistently delay campaigns and which reviewers provide the most valuable feedback. Optimize your workflows based on data to reduce time-to-market while improving campaign quality.

Process optimization through approval analytics 

Identify which approval steps consistently delay campaigns and which reviewers provide the most valuable feedback. Optimize your workflows based on data to reduce time-to-market while improving campaign quality.

Process optimization through approval analytics 

Identify which approval steps consistently delay campaigns and which reviewers provide the most valuable feedback. Optimize your workflows based on data to reduce time-to-market while improving campaign quality.

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Learn about our Ecommerce and Retail solutions

Trusted by companies that depend on their data.

See how leading brands use Bird CDP to drive intelligent marketing.

Trusted by companies that depend on their data.

See how leading brands use Bird CDP to drive intelligent marketing.

Trusted by companies that depend on their data.

See how leading brands use Bird CDP to drive intelligent marketing.

Fortune 500 companies

that depend on Bird

Connect every data source you use.

Pre-built integrations for your entire tech stack.

Connect every data source you use.

Pre-built integrations for your entire tech stack.

Connect every data source you use.

Pre-built integrations for your entire tech stack.

Connect instantly, no dev work required

Pre-built connectors for every platform in your stack. Start unifying customer data today, not next quarter.

One customer view across everything

Pull data from every system, create complete customer profiles. Your entire tech stack contributing to intelligent marketing.

Enterprise data platform built for scale.

Unlimited customer profiles with infrastructure you can trust.

Enterprise data platform built for scale.

Unlimited customer profiles with infrastructure you can trust.

Enterprise data platform built for scale.

Unlimited customer profiles with infrastructure you can trust.

Scale without limits, update in real-time

Process millions of profiles and billions of data points instantly. Customer data syncs across all systems the moment it changes.

Global compliance, enterprise security

SOC 2 Type II certified with GDPR, CCPA, HIPAA compliance. Data residency controls and granular access internationally.

The complete AI-native platform that scales with your business.

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