Bird is an AI-powered customer communications platform used by over 50,000 businesses to run marketing across email, SMS, WhatsApp, RCS, and push notifications. The platform processes more than 5 trillion messages per year across 180+ countries — roughly 40% of the world's commercial email volume.
Bird's marketing platform ingests behavioral data from your website, mobile app, CRM, and transactional systems to build unified customer profiles. The AI layer analyzes conversion patterns across your historical data, then uses those patterns to optimize send times, channel selection, content variants, and audience segments in real time. When Binance deployed this system, their email marketing revenue tripled in the first 90 days — not because of better creative, but because the AI identified behavioral micro-segments that their team hadn't recognized manually.
Most marketing platforms treat messaging channels as separate products — an email tool here, an SMS tool there, a CDP bolted on top. Bird operates differently: messaging infrastructure, customer data, and AI optimization are a single vertically integrated stack. Data doesn't need to sync between systems, AI models train on cross-channel behavior (not just email opens), and performance insights flow back into optimization loops without latency.
Bird's journey builder creates multi-step sequences across email, SMS, WhatsApp, and push that adjust automatically based on each customer's actions. The platform's ML models evaluate churn probability and engagement likelihood at each step, rerouting customers to retention flows when risk scores exceed your configured threshold. Journeys support branching logic, A/B testing, time-delay nodes, and real-time behavioral triggers — all configured through a drag-and-drop visual editor.
A single workflow spans multiple channels with smart routing based on each customer's engagement history and channel preferences. If a WhatsApp message goes unread, the journey can automatically fall back to email or SMS.
ML models trained on your historical data identify customers showing early signs of disengagement. The system triggers retention campaigns — discount offers, re-engagement sequences, or personal outreach — before the customer is lost.
Bird's personalization engine goes beyond merge tags. It pulls data from connected systems at send time — browsing behavior, purchase history, support tickets, subscription tier, location — to dynamically assemble message content for each recipient. VIP customers get VIP treatment, loyalty members see exclusive offers, and new signups receive onboarding content, all from the same template.
Product recommendations, pricing, and promotional offers update automatically based on each customer's behavior and your current inventory. No manual template updates when your catalog changes.
The platform analyzes individual engagement patterns to determine the optimal delivery window for each recipient. Messages arrive when customers are most likely to open and act.
From lead generation and brand awareness to retention and win-back, Bird's campaign engine continuously tests content variations, send times, and targeting parameters. The system evaluates results across customer segments and automatically allocates traffic to the highest-performing variants.
Launch coordinated campaigns across email, SMS, WhatsApp, push notifications, and RCS from a single workflow builder. Maintain consistent messaging while adapting format for each channel.
Custom dashboards show precisely which campaigns, touchpoints, and channels generate revenue — down to the dollar. Track the full path from first touch to conversion, not just last-click.
Design responsive emails, WhatsApp message templates, and landing pages with a visual drag-and-drop editor. Lock brand colors, fonts, and logos so every message stays on-brand.
Build dynamic customer segments from behavioral data, purchase history, engagement levels, and custom attributes. Segments update in real time as customer behavior changes — no batch processing, no stale lists. The platform also supports predictive segments where AI identifies customers likely to convert, churn, or increase spend based on pattern matching against your historical data.
Bird is SOC 2 Type II certified, ISO 27001 certified, and GDPR compliant. All data is encrypted at rest and in transit. The platform supports data residency controls for organizations with regional compliance requirements, and provides granular role-based access controls with full audit trails. For teams that need direct programmatic access, Bird offers comprehensive REST and webhook APIs, plus 50+ pre-built connectors for platforms like Salesforce, Shopify, Snowflake, and HubSpot.
Bird helped us triple our email marketing revenue while reducing the time our team spends on campaign setup by 60%.
Binance, Growth Marketing
We saw a 161% increase in open rates after switching to Bird for our customer communications.
Zillow, Marketing Operations