Engage customers worldwide with WhatsApp API. Connect marketing, service, and ops teams with customers on the world's most popular messaging app.
Messaging challenges that limit customer connection.
Limited reach
Fragmented communication
Complex integration
The unified messaging solution you need.
Global reach
Rich interactions
Enterprise capabilities
Create impactful customer experiences
Better engagement
Template design
Create rich message templates for marketing, support, updates, and authentication.
Interactive elements
Engage customers with buttons, catalogs, carousels, and multi-product displays.
Personalization
Add dynamic variables to customize messages for individual recipients.
Connect with minimal development
Seamless integration
Optimize with performance data.
Advanced analytics
Power critical communications across your business.
Use cases
Drive campaigns
Send engaging marketing messages with rich media and interactive elements.
Deliver updates
Keep customers informed about orders, shipments, and account activities.
Verify users
Send secure authentication codes and account verification messages.
Support customers
Resolve issues quickly with two-way conversations and media sharing capabilities.
Drive sales
Showcase products with catalogs and enable purchases with payment integration.
Automate support
Deploy chatbots and quick replies to handle routine inquiries efficiently.
Protect your data and your customers.
Compliance
Trusted by companies that demand results.
Frequently asked questions
Template messages are pre-approved by Meta and can be sent at any time — they're used for notifications, alerts, and outbound marketing. Session messages are free-form and only available within a 24-hour window after a customer messages you first. Session messages don't require template approval and are typically cheaper.
Meta typically reviews and approves templates within minutes to a few hours. Rejections include specific reasons (e.g., promotional content in a utility template). Bird surfaces approval status and rejection reasons via webhook and API so you can iterate quickly.
Yes. The API supports batch template sends to large recipient lists. WhatsApp enforces per-number throughput limits based on your quality rating and messaging tier (1K, 10K, 100K, or unlimited). Bird manages queuing and rate limiting automatically to maximize throughput without triggering quality penalties.
Images (JPEG, PNG up to 5MB), videos (MP4 up to 16MB), documents (PDF and others up to 100MB), audio (AAC, MP3, OGG up to 16MB), stickers (WebP), locations, and contacts. The API validates format and size before submission and returns descriptive error messages.
Bird's WhatsApp API wraps the official Meta API with additional features — webhook management, template lifecycle, multi-number routing, and analytics. Migration involves registering your existing WhatsApp Business numbers with Bird (no downtime), updating your webhook URLs, and switching API calls to Bird's endpoints.