WhatsApp Business API
Scale with WhatsApp Business API
Reach your audience on their favorite messaging platform with personal conversations that deliver better results at scale.
Enterprise WhatsApp messaging at scale.
Rich media, automation, and analytics in one platform.
Data Integration
Connect WhatsApp with Salesforce, Snowflake, HubSpot, and Google Analytics
Audience Targeting
Create targeted campaigns that engage specific customer segments
Intelligent Journeys
Automated sequences for cart abandonment, reminders, and offers
Message Templates
Dynamic templates with AI-generated content and interactive elements
Campaign Management
Send messages respecting time zones, quiet hours, and unsubscribes
Performance Analytics
Monitor delivery rates, engagement levels, and conversion data
Frequently asked questions.
Everything you need to know
What can I do with the WhatsApp Business API?+
Send personalized messages at scale, create automated customer journeys, use rich media templates, and track campaign performance across your WhatsApp marketing.
How does WhatsApp template approval work?+
Bird streamlines Meta's template approval process with pre-tested formats and compliance checks to get your templates approved faster.
What analytics are available for WhatsApp campaigns?+
Track delivery rates, read receipts, engagement metrics, conversion data, and revenue attribution with detailed dashboards and exportable reports.
How does personalization at scale work?+
Dynamic content blocks automatically insert product recommendations, customer-specific offers, and localized content based on connected data sources.
What security and compliance features are included?+
End-to-end encryption, SOC 2 Type II certification, GDPR compliance, and automated consent management for enterprise-grade WhatsApp messaging.
How do I coordinate WhatsApp with other channels?+
Smart channel orchestration automatically sequences WhatsApp with email, SMS, and push notifications based on customer engagement and preferences.