Create Target Segments

• Segments overview

  Understand how dynamic segments and static lists group contacts in Bird, and how to set up single or double consent on a list for sign-up forms.

• Contacts with a 'blank' subscription status

  Learn what a blank subscription status means for contacts in Bird, how it affects messaging per channel, and why SMS to blank contacts is restricted.

• Managing unsubscribes

  Learn how to properly handle customer unsubscribe requests in Bird to maintain compliance, respect preferences, and protect your sender reputation.

• Suppressions

  Understand how suppressions work in Bird as compliance blocks at the identifier level, and how to track opted-out contacts on the suppressions list.

• Create a list

  Create static contact lists in Bird to organize your audience — name the list, set single or double consent, add tags, and add contacts manually.

• Define attributes

  Create and manage contact attributes in Bird — set names, keys, and data types, mark PII, and build global attributes for sharper segmentation.

• Build a customer segment

  Build dynamic customer segments in Bird by setting conditions on attributes, events, and list membership, combined with And/Or logic, that auto-update.

• Compare attributes in segments

  Create precise segments by comparing two contact attributes (date, number, or text). Learn supported operators, data type requirements, and step-by-step setup.

• Create a suppression list

  Learn how to create suppression lists in Bird. Upload contacts by CSV, manage opt-outs and spam reports, and protect deliverability with automatic blocking.

• View contacts in a segment

  Learn how to view contacts in a Bird segment. See which members belong, manage participation, and keep your dynamic audiences up to date.

• Edit the setup of a segment

  Learn how to edit segments in Bird. Change setup, adjust conditions, refine targeting with AND/OR logic, and keep your dynamic audiences accurate.

• Delete a segment

  Learn how to delete segments in Bird to keep your audience organized. Follow step-by-step instructions to remove outdated or unnecessary contact segments.

• Contacts FAQs

  Common questions about Bird’s contact and segmentation tools — building static and dynamic segments, syncing customer data, and tracking eCommerce activity.