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Sender profiles. Tell an email recipient who the email is from.

Sender profiles

What is a sender profile?

A sender profile tells an email recipient who the email is from. Sender profiles are made up of:

  • The From field: typically the name of the individual sending the email. You can use variables like {{displayName}} to add dynamic elements to the from field, or you can choose to keep it static. For example, {{displayName}} from Bird would be sent and received as Jenny from Bird.

  • The Username: which goes before the @, is typically the name of the department sending the email.

  • The Sending domain: which comes after the @, is connected to your Email channel.

Example email sender:

'From' fieldUsernameSending domain
easyJet Bookingsbookings@info.easyjet.com

What are sender profiles used for?

Every business will have a different email set up. Some businesses may have one catch-all email address that masks their different teams and agents. Other businesses may have department and team based email addresses, some masking their agents while others creating a more personalized experience by showing the agent’s display name in the “from” field. Sender profiles can be set up to accommodate for all these different scenarios.