# WhatsApp for developers

Conversations that feel personal. Build richer customer experiences on WhatsApp.

[Get Started](/dashboard/signup?returnTo=%2Fdashboard%2Fw%2Fwhatsapp)

[Contact Sales](/demo?product=whatsapp)

[Read customer stories](/customers)

[Explore Enterprise](/enterprise)

- [Airwallex](/customers/airwallex)
- [Glovo](/customers/glovo)
- [Zillow](/customers/zillow)
- Uber
- [Binance](/customers/binance)
- Adobe
- Meta
- PayPal
- Pinterest
- Square
- [Al Jazeera](/customers/aljazeera)
- [Aramex](/customers/aramex)
- [Bazaar Technologies](/customers/bazaar)
- [ComparaOnline](/customers/compara)
- [Emma](/customers/emma)



## From prompt to delivered.

Send a template from your app or agent. Follow the message outcome. Build with the same tools already in your stack.

**MCP**: `Bird MCP`

Connect this hosted MCP endpoint with an [MCP client](/docs/ai/mcp-server#connect-a-client), then complete OAuth sign-in to your Bird workspace.

Example prompt: Send code 123456 to +14155550100 on WhatsApp using our approved bird_otp template, then check it arrived.

```text
https://mcp.bird.com
```

Examples: [MCP](/zh-sg/whatsapp-api.mcp.md) · [CLI](/zh-sg/whatsapp-api.cli.md) · [TypeScript](/zh-sg/whatsapp-api.ts.md) · [Python](/zh-sg/whatsapp-api.py.md) · [Go](/zh-sg/whatsapp-api.go.md) · [PHP](/zh-sg/whatsapp-api.php.md) · [cURL](/zh-sg/whatsapp-api.curl.md)

## Make it yours.  Before it reaches them.

Shape the content in Studio. See how the card and quick reply feel in the conversation.

WhatsApp Studio Card

### The Everyday Collection

Media ceramics.jpg Image · Ready

Message
 Preview ready Try conversation

9:41 ▮▮▮
‹ h Harbor Business account
Today The Everyday Collection

Made to be used. Made to be kept.

9:41
Explore the collection
Explore the collection 9:41

+ Message

[Explore WhatsApp templates](/whatsapp-api/features/templates)

## Every question.  A helpful answer.

Answer with context from your application. Bring in your team  when the customer needs a person.

 9:41 ▮▮▮
‹ h Harbor Business account
Today · 9:41 Hi Maya. How can we help with your delivery?
Where is order 1042?
Your order is packed and awaiting dispatch. We’ll send the tracking link after dispatch.

+ Message

Order 1042
Delivery statusSpeak to someone

Order status checked

### Packed, awaiting dispatch

Order
1042

Customer
Maya Chen

Source
Order record

Next step
Await dispatch

Answer from the order record. Keep the next step in the same conversation.

 [Explore service conversations](/whatsapp-api/features/two-way)

## From a little interest.  To a time in the diary.

Let customers choose inside WhatsApp. Connect the submitted time  to your booking application, then confirm the visit.

   h Harbor WhatsApp
Let’s find a time for your visit.
 Book a studio visit
 HARBOR · AMSTERDAM

### A little time for you.

See the collection. Find your favorite.

Studio visit 30 minutes
Tuesday, September 2211:3014:0015:30
Europe / Amsterdam Request this time

You’re booked, Alex. See you Tuesday at 11:30.

Harbor · HBR-2048

  Studio calendar  Harbor
SEPTEMBER 2026

### Tuesday, 22

Amsterdam
M 21  T 22  W 23  T 24  F 25
 10:00Styling consultation Jamie · 30 min
11:30 AM Alex Morgan Studio visit · 30 min

14:00Private viewing Sam · 30 min

  Appointment confirmed 11:30 reserved · HBR-2048

 Illustrative Flow and booking application. No appointment is made. Choose 14:00 to inspect a slot that becomes unavailable; the application returns alternatives without claiming a booking.
 Try 14:00 to see how an unavailable time is handled. [Explore native Flows](/whatsapp-api/features/flows)

## Every conversation.  A clearer picture.

Follow performance down to the message.

WhatsApp analytics

### Delivery over time

26,917 accepted  97.6% delivery rate

Accepted Delivered Failed
Sep 21 · UTC

73.9%

of failures in this hour   order_update

133 of 180 · 14:00–15:00 UTC
By template
14:00–15:00 UTC

Template | Accepted | Failed | Share |

order_update | 1,101 | 133 |  73.9% |

delivery_reminder | 601 | 32 |  17.8% |

welcome_message | 300 | 15 |  8.3% |

[Explore WhatsApp analytics](/whatsapp-api/features/analytics)

## Explore WhatsApp.

From the first template to a richer conversation. Explore what you can build.

[WhatsApp API

Connect WhatsApp messages and replies to your application.](#integrate)[Templates

Create, approve and send personalized WhatsApp templates.](/whatsapp-api/features/templates)[Conversations

Keep customer replies connected to their task.](/whatsapp-api/features/two-way)[Native Flows

Help customers make a choice inside WhatsApp.](/whatsapp-api/features/flows)[Broadcasts

Send an approved campaign and follow the conversations it starts.](/whatsapp-api/features/marketing)[AI agents

Answer customer questions, take permitted actions, and hand over when needed.](/whatsapp-api/features/ai-agents)[Commerce

Help customers choose a product and continue the purchase.](/whatsapp-api/features/commerce)[Calling

Move an eligible WhatsApp conversation into a call.](/whatsapp-api/features/calling)[Numbers

Connect the business number behind the conversation.](/whatsapp-api/features/numbers)[Analytics

Understand outbound delivery and incoming conversation activity.](/whatsapp-api/features/analytics)

## Scale without  losing control.

Organize teams in workspaces, control API access, and trace changes through audit logs.

Harbor Organization
Workspaces Production Sandbox

### Delivery agent

API key · Customer operations team
Active
Permissions Access
Email Read & write
SMS Read & write
WhatsApp Read Read & write
AL Alex Lee Admin  Permissions updated

### Audit log

Production
 API key updated Alex Lee · 09:42:18 UTC

Workspace
Production

Resource
Delivery agent

WhatsApp
Read Read & write

Succeeded

 [Workspaces](/docs/guides/workspaces)[Team roles](/docs/guides/users-teams-roles)[API authentication](/docs/guides/authentication)
[Explore Enterprise](/enterprise)



## Start with WhatsApp. Build across channels with Bird.

[Get Started](/dashboard/signup?returnTo=%2Fdashboard%2Fw%2Fwhatsapp) · [Contact Sales](/demo?product=whatsapp)

[Email](/email-api) · [SMS](/sms-api) · [WhatsApp](/whatsapp-api) · [Apple Messages](/apple-messages-api) · [Voice](/voice-api)



## Related resources

- [Connecting WhatsApp to Bird: from buying a number to a live channel](/learn/whatsapp/connecting-whatsapp-to-bird) (video)
- [Sending WhatsApp messages](/docs/guides/whatsapp/sending-whatsapp) (docs)
- [What is the 24-hour customer service window on WhatsApp?](/explained/whatsapp/what-is-the-24-hour-customer-service-window) (answer)
- [WhatsApp message builder](/tools/whatsapp-message-builder) (tool)

[Get an implementation brief](/learn/workspace?topic=whatsapp)
