# SMS to United Arab Emirates

Policy reference updated 2026-07-13T12:46:57.364539Z. Confirm current requirements, sender eligibility and your use case before launch.

[Contact sales](/demo?product=sms&source_page=%2Fsms-api%2Ffeatures%2Fdestinations%2Funited-arab-emirates)

- Country code: AE (dialing +971)
- Channels available: sms, whatsapp, voice
- Two-way messaging: yes

### Sender types

| Sender | Direction | Throughput (msg/s) | Registration | Sender ID | Timeline |
| --- | --- | --- | --- | --- | --- |
| Short code | two-way | — | none | preserved | — |
| Alphanumeric Sender ID | one-way | — | required (alpha) | preserved | 21 |

### Rules

- Template pre-approval: no
- Quiet hours: recorded; the sending window is not stated

The UAE is currently updating its Sender ID registration regulations. Until this process is complete, we can't register your requested sender ID. 

Sender ID used for marketing promotional traffic need to appended with AD-Sender ID, e.g AD-World.

#### What this market refuses

Cryptocurrency, bidding, betting, casino, racism, sex, and alcoholic promo traffic are strictly forbidden.

[How sender-ID registration works →](/sms-api/features/compliance/sender-id-registration)

## The rest of the SMS platform

One API, one set of keys. Explore the other capabilities.

- [Sender-ID registration](/sms-api/features/compliance/sender-id-registration): Pre-register alphanumeric and dedicated senders where countries require it.
- [Routing](/sms-api/features/routing): Destination controls, carrier connectivity and reported routing outcomes.
- [Numbers](/sms-api/features/numbers): Long codes, short codes, toll-free, and alphanumeric sender IDs.
- [Sending](/sms-api/features/sending): The send API: segments, Unicode safety, batch, and idempotency.
- [Two-way](/sms-api/features/two-way): Inbound SMS and conversational replies as HMAC-signed webhooks.
- [All destinations](/sms-api/features/destinations): Coverage, sender types, and rules for every country Bird reaches.



## Related resources

- [SMS overview](/docs/guides/sms/overview) (docs)
- [SMS destinations](/sms-api/features/destinations) (product)

[Get an implementation brief](/learn/workspace?topic=sms-destinations)