# SMS to Bulgaria

Policy reference updated 2026-07-23T09:36:20.023897Z. Confirm current requirements, sender eligibility and your use case before launch.

[Contact sales](/demo?product=sms&source_page=%2Fsms-api%2Ffeatures%2Fdestinations%2Fbulgaria)

- Country code: BG (dialing +359)
- Channels available: sms, whatsapp, voice
- Two-way messaging: no

### Sender types

| Sender | Direction | Throughput (msg/s) | Registration | Sender ID | Timeline |
| --- | --- | --- | --- | --- | --- |
| Alphanumeric Sender ID | one-way | — | required (alpha) | preserved | — |

### Rules

- Template pre-approval: no

#### What this market refuses

Gambling traffic info: The Gambling Act 2014 prohibits the direct advertising of gambling, including unsolicited electronic messages containing information about gambling. "Direct advertising" is a defined term and means information distributed in any form and with any means whatsoever, which directly invites customers to take part in gambling games.

Not allowed:
- Creating the impression that by participating in the game the consumers may solve personal or financial problems or achieve well-being.
- Inviting citizens to participate in the game with promises of big winnings.

Allowed:
- Names of the games.
- Registered trademark of the organizer.
- Holding of the drawings (for example, lottery results).
- Results of the games or winnings paid

[How sender-ID registration works →](/sms-api/features/compliance/sender-id-registration)

## How sending works

Use the same SMS API across supported destinations. Prepare an eligible sender, enable the destination and apply the recipient permission your message requires. Track the accepted message through carrier submission and the delivery reports available for that route.

## The rest of the SMS platform

One API, one set of keys. Explore the other capabilities.

- [Sender-ID registration](/sms-api/features/compliance/sender-id-registration): Pre-register alphanumeric and dedicated senders where countries require it.
- [Routing](/sms-api/features/routing): Destination controls, carrier connectivity and reported routing outcomes.
- [Numbers](/sms-api/features/numbers): Long codes, short codes, toll-free, and alphanumeric sender IDs.
- [Sending](/sms-api/features/sending): The send API: segments, Unicode safety, batch, and idempotency.
- [Two-way](/sms-api/features/two-way): Inbound SMS and conversational replies as HMAC-signed webhooks.
- [All destinations](/sms-api/features/destinations): Coverage, sender types, and rules for every country Bird reaches.



## Related resources

- [SMS overview](/docs/guides/sms/overview) (docs)
- [SMS destinations](/sms-api/features/destinations) (product)

[Get an implementation brief](/learn/workspace?topic=sms-destinations)