# Email marketing worth opening. Your contacts. Your brand. A message that feels personal. Create campaigns and automations with Bird MCP, or in the dashboard. [Get Started](/dashboard/signup?returnTo=%2Fdashboard%2Fw%2Femail%2Fbroadcasts) [Contact Sales](/demo?product=marketing) [Read customer stories](/customers) [Explore Enterprise](/enterprise) - [Airwallex](/customers/airwallex) - [Glovo](/customers/glovo) - [Zillow](/customers/zillow) - Uber - [Binance](/customers/binance) - Adobe - Meta - PayPal - Pinterest - Square - [Al Jazeera](/customers/aljazeera) - [Aramex](/customers/aramex) - [Bazaar Technologies](/customers/bazaar) - [ComparaOnline](/customers/compara) - [Emma](/customers/emma) ## From an idea. To your next campaign. Ask your agent to find the audience and prepare a broadcast. Review the draft in Bird, then send or schedule it. The same contacts, templates and reports are available through MCP and API. [Connect Bird MCP](/docs/ai/mcp-server)[Broadcasts guide](/docs/guides/email/broadcasts)[Email API & SDKs](/email-api) ## Start with a person. Build the right audience. Bring contacts, properties and preferences together. Import a list, sync your customer data, and group people by what matters to your campaign. [联系人与受众](/email-api/features/audiences)[Segmentation](/data/segmentation)[Customer data & integrations](/data/integrations)[Keep audiences in sync](/docs/guides/automations/contacts-and-audiences) ## Your brand. 个性化触达。 Compose beautiful emails with reusable templates. Bring contact properties into the subject and content, preview the result, and publish the version your campaign will send. [邮件模板](/email-api/features/templates)[Personalization](/docs/guides/email/templates)[Campaign composer](/email-api/features/broadcasts) ## Everything ready. Then send. Bring the audience, sender and content together in one broadcast. Preview, review and schedule. Bird applies email preferences and suppressions when preparing the recipients. [广播](/email-api/features/broadcasts)[Verified domains](/email-api/features/domains)[Suppressions & preferences](/email-api/features/suppressions)[Scheduling & sending](/docs/guides/email/broadcasts) 准备好构建 了吗？ [开始使用](/dashboard/signup?returnTo=%2Fdashboard%2Fw%2Femail%2Fbroadcasts)[联系销售](/demo?product=marketing) ## Keep the relationship moving forward. Welcome new subscribers, help people return to a cart, and follow up after a purchase. Build automations with delays, conditions and exits around the customer’s next action. [Marketing automations](/marketing/journeys)[Email automation](/email-api/features/email-automation)[Connect purchase events](/data/integrations) ## From the send. To the signal. See delivery, engagement, bounces and complaints for each broadcast. Inspect recipients and clicked links, then use deliverability and inbox insights to improve the next send. [邮件分析](/email-api/features/analytics)[送达率](/email-api/features/deliverability)[Inbox insights](/email-api/features/inbox-insights)[专用 IP](/email-api/features/dedicated-ips) 客户案例 ### More of the right emails. Read. Zillow increased email open rates by 161% in its first month with Bird, using delivery and engagement insights to improve how it reaches customers. [阅读客户案例](/customers/zillow) ## One audience. More ways to connect. Build on the same contacts and automations. Choose the channel that fits your next message. - [SMS marketing](/sms-api/features/marketing) — Make the moment count. Send timely offers and restock alerts, then keep the replies connected. - [WhatsApp marketing](/whatsapp-api/features/marketing) — Start with a rich campaign. Turn interest into a conversation with quick replies and product choices. - [Apple Messages marketing](/apple-messages-api/features/marketing) — Turn discovery into a conversation. Help customers explore products, choose a time and pay in Messages. ## 规模扩展， 不失控制。 在工作区中组织团队，控制 API 访问权限，并通过审计日志追踪变更。 [PowerMTA](/email-api/features/power-mta)[Momentum](/email-api/features/momentum)[工作区](/docs/guides/workspaces)[团队角色](/docs/guides/users-teams-roles)[API 身份验证](/docs/guides/authentication)[审计日志](/docs/knowledge-base/account-security/audit-log)[探索 Enterprise](/email-api/enterprise) ## 更进一步。 With Email. 从首次发送到规模化投递，一应俱全。 - [Transactional email](/email-api/features/transactional-email) — Send receipts, confirmations and notifications. - [Email marketing](/email-api/features/email-marketing) — Create broadcasts, newsletters and promotions. - [邮件 API](/email-api) — Build email into your app or agent. - [Email automation](/email-api/features/email-automation) — Connect customer events to relevant messages. - [邮件模板](/email-api/features/templates) — Create reusable, personalized emails. - [联系人与受众](/email-api/features/audiences) — Organize contacts and maintain audiences. - [SMTP 中继](/email-api/features/smtp) — 连接你现有的邮件技术栈。 - [入站邮件](/email-api/features/inbound) — 接收回复和附件。 - [Email deliverability](/email-api/features/deliverability) — Authenticate senders and manage reputation. - [邮件分析](/email-api/features/analytics) — Trace delivery, engagement and failures. - [Inbox Insights](/email-api/features/inbox-insights) — Measure inbox placement and run seed tests. - [Competitive Insights](/email-api/features/competitive-insights) — Explore competitor campaigns and sending patterns. [邮件快速入门](/email-api/getting-started)[邮件定价](/email-api/pricing)[服务商对比](/email-api/compare)[邮件常见问题](/email-api/faqs)[邮件资源库](/email-api/resources) ## Email marketing, explained. Can I bring my contacts and customer data? Yes. Import contacts and properties, group them into reusable audiences, and synchronize membership with your customer systems. Channel preferences and suppressions remain separate from audience membership. What is the difference between a broadcast and an automation? A broadcast sends a campaign to a selected audience, now or at a scheduled time. An automation follows an individual customer through a sequence based on events, conditions and timing. Can my agent create an email campaign? Yes. Bird MCP can work with audiences, create and update email broadcasts, and read their results. Ask for a draft first, review its audience, sender and content, then choose when to send. How does personalization work? Contact properties fill template variables for each recipient. Preview the content with representative data and publish your template before preparing the broadcast. The broadcast uses its selected template version and language. What happens to unsubscribed or suppressed addresses? Bird checks preferences and suppression state while preparing the recipients. People without an eligible email address are filtered out. An audience is not a way to bypass an opt-out. ## 从一个渠道开始。 跨渠道扩展。 将下一次客户对话接入同一个工作区。 - [Email](/email-api) — 发送、接收和追踪邮件。 - [SMS](/sms-api) — 发送更新，保持回复连贯。 - [WhatsApp](/whatsapp-api) — 富消息与实时对话。 - [Apple Messages](/apple-messages-api) — 在 Messages 中帮助客户。 - [Voice](/voice-api) — 接通电话，引导对话。 - [Verify](/verify-api) — 通过验证码确认访问权限。 - [Lookup](/lookup-api) — 发送前核实联系方式。 - [Mailbox](/mailbox-api) — 为你的应用提供收件箱。 - [eSIM](/esim-api) — 将移动连接能力集成到你的产品中。 - [Realtime](/realtime-api) — 保持应用实时同步。 ## 你的下一个创意。 随时连接。 [开始使用](/dashboard/signup?returnTo=%2Fdashboard%2Fw%2Femail%2Fbroadcasts)[联系销售](/demo?product=marketing)