---
title: "Less, with more meaning."
canonical: "https://bird.com/company/brand"
---

# Less, with more meaning.

Our identity follows our product philosophy: remove the unnecessary and make what matters unmistakable.

[Download the assets](#brand-assets)

[Press resources](/newsroom)

## A clear idea. A distinct identity.

Bird makes business radically simpler. The way we present ourselves should make that idea felt.

Our visual language gives space to the product, the people and the idea. Clear typography, a restrained palette and precise details let the work speak.

In words, we are direct, specific and human. We explain what a product lets someone do. When we talk about the future, we connect the ambition to what we’re building.

## The name. The mark.

Use the original artwork, preserve its proportions and give it clear space.

## Space to stand out.

The website’s core palette creates contrast and keeps attention on the content.

### Graphite

### Foreground

### Secondary

## Sound like Bird.

Use words with the same clarity as the product.

### Simply Bird.

Use Bird in running text, and Bird.com when referring to the website. MessageBird is our former name and belongs in the company’s history.

### Make the capability clear.

Bird builds communications infrastructure for developers and AI agents. The Agentic Harness gives agents a way to operate it through MCP, CLI and skills.

### Covering Bird?

Find company information, founder background and a contact for your story.

[Visit the newsroom](/newsroom)

### Understand the idea.

See the philosophy behind the product and the identity.

[What we believe](/company/philosophy)