# Apple Messages for marketing. Turn campaign interest into bookings and purchases. Connect conversations, contacts and automations with Bird MCP. [Get Started](/dashboard/signup) [Contact Sales](/demo?product=apple-marketing) [Read customer stories](/customers) [Explore Enterprise](/enterprise) - [Airwallex](/customers/airwallex) - [Glovo](/customers/glovo) - [Zillow](/customers/zillow) - Uber - [Binance](/customers/binance) - Adobe - Meta - PayPal - Pinterest - Square - [Al Jazeera](/customers/aljazeera) - [Aramex](/customers/aramex) - [Bazaar Technologies](/customers/bazaar) - [ComparaOnline](/customers/compara) - [Emma](/customers/emma) ## They ask. Your agent gets to work. Connect Bird MCP to read the conversation and send a useful next step. Bring rich messages, native choices and customer context into the tools your team already uses. [Connect Bird MCP](/docs/ai/mcp-server)[Build with the API](/apple-messages-api/getting-started)[Native appointments](/apple-messages-api/features/appointments) ## Turn a moment of interest into a conversation. Put a Messages entry point on your website, in your app or alongside a campaign. Carry the customer’s intent into the conversation so the first answer starts in the right place. [入口点](/apple-messages-api/features/entry-points)[邀请](/apple-messages-api/features/invitations)[Business registration](/apple-messages-api/features/registration)[Campaign & routing context](/docs/guides/apple-messages/entry-points) ## Start with a person. Build the right audience. Connect the details a customer shares, or link their authenticated account. Use those known contacts and preferences to personalize what happens next. [联系人与受众](/email-api/features/audiences)[Segmentation](/data/segmentation)[Customer data & integrations](/data/integrations)[Keep audiences in sync](/docs/guides/automations/contacts-and-audiences) 准备好构建 了吗？ [开始使用](/dashboard/signup)[联系销售](/demo?product=apple-marketing) ## Choose. Book. Pay. Right in Messages. Use rich product messages, lists, forms and time pickers to make the next step feel familiar. Connect your booking and order systems, then offer Apple Pay when your payment setup is ready. [富媒体消息](/apple-messages-api/features/rich-messages)[Forms & choices](/apple-messages-api/features/forms)[预约](/apple-messages-api/features/appointments)[Apple Pay](/apple-messages-api/features/payments) ## One conversation. A thoughtful follow-up. Build a guided experience around the customer’s intent. Collect the details you need, connect the next action, and bring in your team with the context intact. [自动化](/apple-messages-api/features/journeys)[Account authentication](/apple-messages-api/features/authentication)[Connect customer systems](/data/integrations) ## See where they start. Understand what follows. Read conversation and message activity by business, intent and category. Connect confirmed bookings and orders from your systems to understand the result of each experience. [Apple Messages 分析](/apple-messages-api/features/analytics)[Customer analytics](/data/analytics)[Automation outcomes](/apple-messages-api/features/journeys) ## One audience. More ways to connect. Build on the same contacts and automations. Choose the channel that fits your next message. - [Email marketing](/email-api/features/marketing) — Give your story room to land. Send personal campaigns with rich designs and automated follow-ups. - [SMS marketing](/sms-api/features/marketing) — Make the moment count. Send timely offers and restock alerts, then keep the replies connected. - [WhatsApp marketing](/whatsapp-api/features/marketing) — Start with a rich campaign. Turn interest into a conversation with quick replies and product choices. ## 规模扩展， 不失控制。 在工作区中组织团队，控制 API 访问权限，并通过审计日志追踪变更。 [工作区](/docs/guides/workspaces)[团队角色](/docs/guides/users-teams-roles)[API 身份验证](/docs/guides/authentication)[审计日志](/docs/knowledge-base/account-security/audit-log)[探索 Enterprise](/enterprise) ## 更进一步。 With Apple Messages. Explore the channel, then connect it to the rest of your marketing. - [注册](/apple-messages-api/features/registration) — Set up your business in Messages. - [入口点](/apple-messages-api/features/entry-points) — Help customers start a conversation. - [富媒体消息](/apple-messages-api/features/rich-messages) — Bring products into the conversation. - [表单](/apple-messages-api/features/forms) — Make choices easy with native pickers. - [预约](/apple-messages-api/features/appointments) — Find a time and confirm the booking. - [支付](/apple-messages-api/features/payments) — Let customers pay with Apple Pay. - [身份验证](/apple-messages-api/features/authentication) — Connect the conversation to an account. - [自动化](/apple-messages-api/features/journeys) — Connect replies to the next action. - [营销](/apple-messages-api/features/marketing) — Turn campaign interest into conversations. [Apple Messages integration guide](/apple-messages-api/getting-started)[Apple Messages pricing](/apple-messages-api/pricing)[Apple Messages FAQs](/apple-messages-api/faqs) ## Apple Messages marketing, explained. How does a customer start a conversation? A customer opens your approved business entry point and sends the first message. Entry points can carry an intent that helps your team or agent answer in context. Opening a link alone does not create a conversation. How does Apple Messages fit into a marketing campaign? Use your website, app, email or other campaign touchpoints to invite a customer into Messages. Guide their product question, appointment or purchase from there, and use the entry-point context to understand what brought them in. Can I use contacts, audiences and automations? Use shared contacts and audiences to plan your wider campaign. Within Apple Messages, use information the customer provides or an authenticated account connection to personalize the conversation. Apple Messages does not automatically reveal a customer’s email address or phone number. Can customers book and pay in Messages? Native pickers can collect appointment choices, and Apple Pay can support an in-conversation purchase. Connect your booking or order system, configure the required merchant and payment setup, and confirm only after the underlying action has been recorded. What is required to get started? Register your business, complete Apple’s review, configure entry points and routing, and connect the systems your experience needs. Bird provides the messaging, workflow and reporting surfaces to build and operate it. ## 从一个渠道开始。 跨渠道扩展。 将下一次客户对话接入同一个工作区。 - [Email](/email-api) — 发送、接收和追踪邮件。 - [SMS](/sms-api) — 发送更新，保持回复连贯。 - [WhatsApp](/whatsapp-api) — 富消息与实时对话。 - [Apple Messages](/apple-messages-api) — 在 Messages 中帮助客户。 - [Voice](/voice-api) — 接通电话，引导对话。 - [Verify](/verify-api) — 通过验证码确认访问权限。 - [Lookup](/lookup-api) — 发送前核实联系方式。 - [Mailbox](/mailbox-api) — 为你的应用提供收件箱。 - [eSIM](/esim-api) — 将移动连接能力集成到你的产品中。 - [Realtime](/realtime-api) — 保持应用实时同步。 ## 你的下一个创意。 随时连接。 [开始使用](/dashboard/signup)[联系销售](/demo?product=apple-marketing)