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New Email Campaign Builder. Faster, simpler campaign creation flow

New Email Campaign Builder

What’s New?

From Steps to Sections Old Experience: Previously, you moved through campaign setup using a horizontal stepper across the top (e.g., Channels → Recipients → Content → Review).

New Experience: Now, everything is organized into collapsible sections on a single scrollable page.

Key Sections in the New Flow

Left Pane

  • When you click Create campaign, you will start by selecting your channel.

On the left side, you will start with the Campaign name and then following section

  • Recipients: Select Send to and Don't Send to lists and segments. You can also open advanced settings to see the following options:

    • Skip frequently messages contacts
    • Limit maximum recipients
    • Global & Percentage Holdout settings
  • Sender: This is where you can select your sending domain, sender name and address

Schedule: You will now be able to select the different scheduling options here:

  • Immediately: This will send the campaign immediately
  • Fixed Time: This is the scheduling option for future date and time
  • Gradual Send (equal hourly limit): A fixed number every hour
  • Gradual Send (% per interval): A fixed percentage in selected timeframe
  • Double rate (2x increase per interval)
  • Auto warm-up for optimization of new IPs

More settings: This section contains all the non-mandatory settings which include

  • Tags
  • Tracking
  • Locale Matching
  • Additional data
  • A/B Testing

Right Pane

  • On the right side, you can create and select content
  • Once added, you can see the content details and preview here
  • While your changes are auto-saved, you could still click on Save as draft at the top right
  • Click on Send test on top right after you have added all details to open the testing window
  • Click on Send campaign or Schedule campaign to launch the campaign

Why We Made This Change

  • Faster Building: No more clicking through steps—just scroll and go.
  • Easier Editing: Change anything at any time without navigating back.
  • Better Visibility: See your entire campaign in one place.
  • Mobile-Friendly: Improved responsiveness for smaller screens.

Tips for Using the New Builder

  • Use the section menu to jump between areas quickly.
  • Each section auto-saves as you go—no need to click “Next or Continue.”
  • No change in the current functionality has been made, this is only a user experience change