---
title: "BIMI record generator"
canonical: "https://bird.com/tools/bimi"
---

# BIMI record generator

Build the DNS record that puts your logo next to your email, and check it as you go, or paste a record you already have and read it back in plain English. They stay in sync both ways.

## What is BIMI?

BIMI (Brand Indicators for Message Identification) is a small DNS record that tells supporting inboxes — Gmail, Apple Mail, Yahoo, Fastmail and others — to show your brand logo next to the messages you send. Instead of a grey initial in the avatar slot, recipients see your mark, which makes your mail easier to recognize and harder to impersonate.

BIMI doesn't authenticate your mail on its own: it rides on top of the work you've already done. A mailbox only honours it once your messages pass DMARC at an enforcement policy. The record itself just points to two files: your logo, and an optional certificate proving the logo is really yours.

### DMARC enforcement

The prerequisite. Your domain needs a DMARC policy of quarantine or reject before any inbox will display a BIMI logo.

### SVG logo

A square logo in the SVG Tiny Portable/Secure profile, hosted over HTTPS. The l tag in the record points to it.

### Verified Mark Certificate

Gmail and Apple Mail require a VMC, a certificate that proves you own the trademark on your logo. The a tag points to it.

You publish the record this tool builds as a TXT record at default._bimi.yourdomain.com in your DNS provider. After saving it, changes take a little while to spread across the internet (“DNS propagation”), and inboxes refresh logos on their own schedule, so it won't appear instantly.

## Build your record

Fill in the link to your logo, and a certificate if you have one. The DNS record on the right updates as you go. Already have a record? Paste it into the record box and the fields will fill in to match.

## Record builder

Fill in your logo and certificate. The record updates live.



## Related resources

- [BIMI](/docs/guides/email/bimi) (docs)
- [What is BIMI, and do I need a VMC?](/explained/deliverability/what-is-bimi-and-do-i-need-a-vmc) (answer)
- [Sending domains](/email-api/features/domains) (product)

[Get an implementation brief](/learn/workspace?topic=bimi)