Add subscription keywords. Discover how to set up subscription keywords that allow customers to easily join your SMS communication list.

Subscription keywords enable your customers to join your SMS lists by simply texting a defined keyword to your number. This feature streamlines the opt-in process and makes it easier for customers to engage with your SMS marketing campaigns.

Watch tutorial below to learn how to set up subscription keywords, including:

• Adding a trigger keywords for customers to text
• Select the list where subscribers should be added to

Subscription keywords allow your customers to join your SMS marketing lists simply by texting a specific word to your number. Here's how to set them up in Bird.

Step 1: Access SMS settings

• In the main menu Open Developer product
• In the menu Navigate to Channels
• Expand SMS section
• Click on SMS settings
• Open Automations tab

Step 2: Create a new keyword

• Click on the "Add Keyword" button.
• This will open the keyword creation form.

Step 3: Configure your keyword

• Enter your trigger keyword(s) in the designated field.
• Example: "JOIN" or "SUBSCRIBE"
• Select the list that subscribers should be added to when they text this keyword.This determines which audience list your customers will join.

Step 4: Enable subscription functionality

• Toggle on "Allow customers to subscribe to the list by texting this keyword."
• This setting is essential for the keyword to function as a subscription method.

Step 5: Save your settings

• Click the "Save" button to activate your subscription keyword.
• Your keyword is now ready to use.

Step 6: Important considerations

• Remember that subscription keywords cannot overlap with compliance keywords.
• Compliance keywords like "STOP" or "HELP" are reserved and cannot be used.
• Ensure your chosen keyword is:
  • Easy to remember
  • Relevant to your brand or campaign

Explore additional videos and step-by-step guides to help you move forward.

• Find compliance keywords
• Set up frequency capping