Fly higher with Bird: Enhancing Customer Travel Journeys with Multi-Channel Engagement

Did you know that companies with a strong omnichannel customer engagement strategy retain an i genomsnitt 89% av sina kunder, jämfört med 33% för dem med svaga omnikanalstrategier?

In today's competitive travel industry, keeping customers engaged is crucial. Bird CRM is a powerful tool for companies to connect with travelers, enhance their travel experience, and ultimately drive higher sales.

With so many options in the travel market, focusing on customer loyalty, and targeting these customers through personalisation is the key to standing out. 

In this article, we dive into how Bird can be used to help companies retarget abandoned search customers, keep them updated with flight confirmations, drive personalized holiday search emails, price alerts, and much more!

Innan vi fördjupar oss i hur Bird ger reseföretag möjlighet att uppnå dessa imponerande resultat, låt oss ta ett snabbt steg tillbaka och börja med användarresan genom att förstå vikten av att fånga uppmärksamhet med registreringsformulär, få kundinsikter och anpassa innehåll med omnikanalmallar. Att förstå hur resenärer interagerar med reseappar och webbplatser är avgörande för att maximera effekten av Bird:s funktioner.

1. Fånga uppmärksamhet: Öka antalet prenumeranter med anmälningsformulär och rabatter

Bird hjälper kunderna att utöka sin prenumerationslista med lockande registreringserbjudanden

The journey begins with attracting potential customers. Companies can use pop-up forms and registreringserbjudanden to capture new subscribers. By providing incentives such as welcome discounts or exclusive offers, you can engage customers early in their journey. 

Bird’s pop-ups are designed to be compliant with privacy regulations, clearly requesting user consent before collecting their information. 

For example, a traveler visits your website to explore flight options. A pop-up form offers a 10% discount on their first booking in exchange for their email address. They sign up, joining your subscriber list and the initial interaction sets the stage for further personalization communication!

2. Förstå konsumentbeteende: Pixelspårning och kundinsikter

Bird segmenterar kunder i riktade journeys baserat på deras användarinsikter på webben

Understanding customer behavior is key to delivering personalized experiences. Bird’s webbplatsspårare captures user interactions, allowing it to segment customers based on their behavior. This enables the creation of targeted, personalized journeys that keep your brand top-of-mind. 

Imagine a traveler searches for flights to Tokyo but doesn’t complete the booking. Bird’s tracker captures this interaction, and they are added to a segment for Tokyo-bound travelers. This data helps tailor future communications to their specific interests, increasing the likelihood of conversion.

3. Anpassa innehåll baserat på interaktioner: Omnichannel-mallar

Bird hjälper till att driva trafik till din webbplats genom personliga erbjudanden över flera channels

Bird offers mallar för omnikanal that help companies bring traffic to their website with personalized deals on any channel—using email, SMS, WhatsApp, and push notifications. Personalized templates ensure that each interaction is tailored to the customer’s preferences and past behavior, making the engagements even more meaningful.

For instance, the traveler receives a personalized email offering special deals on hotels  in Milan. The email includes dynamic fields like their preferred travel dates, making the offer more relevant and enticing. This not only drives traffic but also boosts the chances of booking.

4. Återengagera kunder: Retargeting av övergivna sidor

Bird ökar intäkterna genom att rikta om övergivna sökningar

Ett av de mest effektiva sätten Bird hjälper företag att öka intäkterna är genom att rikta in sig på övergivna sidvisningar. När en resenär söker efter tåg journeys i Tokyo men inte bokar, fångar Bird:s webbspårning denna händelse. Du kan sedan använda personaliserade journeys för att rikta dig till dessa kunder med relevanta erbjudanden och incitament.

Till exempel får resenären en push-notis en timme efter sin sökning, som påminner om tågresan till Tokyo och erbjuder en tidsbegränsad rabatt för att uppmuntra till bokning. Den här strategin säkerställer att ingen potentiell kund faller mellan stolarna, vilket i slutändan leder till högre försäljning.

5. Building trust: Keeping customers updated with booking confirmations and schedule changes 

Bird gör det möjligt för kunderna att bygga förtroende med omedelbara bokningsbekräftelser över flera channels

Getting an instant booking confirmation is the key to building trust with your customers. Bird’s automatiserad journeys send instant confirmation notifications across multiple channels—email, SMS, WhatsApp, push notifications—ensuring travelers have all the necessary details.

This immediate confirmation gives travelers peace of mind, ensuring they have all the necessary travel details right at their fingertips.

By offering instant confirmation, Bird helps companies build trust and reliability with their customers. This quick and efficient communication reassures travelers that their plans are set, enhancing their overall travel experience and fostering customer loyalty.

Additionally, when plans get disrupted, it’s a major pain point. Bird uses AI and multiple channels to handle issues like rebooking and payments smoothly, all in one platform. 

Informed travelers and smooth disruption handling are the cornerstones of building trust and loyalty. This translates to customers feeling valued, ultimately driving repeat business with their chosen provider.

6. Ökad lojalitet: Kontinuerligt engagemang och personliga erbjudanden

Uppmuntra till bokningar och bygg lojalitet genom personligt engagemang

Om du inte har insett det än så är det viktigt att bygga långsiktig lojalitet i resebranschen! Genom att utnyttja Bird:s CRM-funktioner kan reseföretag skapa personliga upplevelser som gör att kunderna kommer tillbaka. Det kan handla om allt från riktade e-postmeddelanden om semestersökningar till exklusiva erbjudanden och prisvarningar.

Prisvarningar

Travelers always appreciate being informed about fare changes for flights they are interested in. Bird’s push notifications allow users to subscribe to price alerts for specific flights. 

When there is a fare change, automated notifications are sent out, showing the new price and a comparison to the previous price, such as “Your flight to Tokyo increased by $12.” This helps travelers save money and encourages timely bookings.

By providing real-time price alerts, Bird keeps travelers updated on the best deals, ensuring they never miss out on a great fare. This feature not only helps travelers save money but also fosters a sense of trust and reliability, making them more likely to book their flights promptly.

Riktade e-postmeddelanden som drivs av sökmönster

Targeted emails based on search patterns are another powerful tool to drive loyalty. By segmenting users based on their search data, Bird can identify those interested in specific deals and destinations, and target them effectively. 

Personalized email campaigns are then created, featuring travel guides, tips, and special offers tailored to these destinations. This approach not only engages users with relevant content but also boosts holiday booking rates and builds brand loyalty.

Förändra din kundresa med Bird

By keeping travelers informed, handling disruptions smoothly, and offering personalized experiences, Bird helps your customers feel valued. This ongoing engagement nurtures loyalty and encourages repeat bookings, making your company their top choice.

See how Bird’s features can make the travel experience better, from the first interaction to the final booking and beyond. Our multi-channel approach—including email, SMS, WhatsApp, and push notifications—ensures timely and relevant communication at every step.

Plus, with AI-driven solutions for handling flight issues and extras like baggage upgrades and Uber rides, Bird boosts satisfaction and opens up new revenue opportunities.

Begär en demo today and see how Bird can make your customer journey smoother, more engaging, and build lasting loyalty.