Sailthru
Sailthru + Bird. Extend Sailthru's personalization engine to Bird's messaging channels. Unified profiles, cross-channel orchestration, and personalized messaging at scale.
What you can do
Profile sync
Sync Sailthru user profiles to Bird for unified cross-channel identity
Interest-based targeting
Use Sailthru interest data to personalize Bird messaging
Lifecycle flows
Extend Sailthru lifecycle campaigns to WhatsApp and SMS
Recommendation engine
Include Sailthru product recommendations in Bird messages
How it works
Connect Sailthru via API key and secret. Bird syncs user profiles, interests, and engagement data. Orchestrate combined campaigns using Sailthru's personalization with Bird's delivery.
Use cases
Content personalization
Deliver personalized content recommendations via WhatsApp
Churn prevention
Reach at-risk subscribers via messaging when email engagement drops