--- title: "SMS marketing made personal." canonical: "https://bird.com/sms-api/features/marketing" --- # SMS marketing made personal. Turn your customer data into messages worth reading. Build broadcasts and automations with Bird MCP, or in the dashboard. [Get Started](/dashboard/signup?returnTo=%2Fdashboard%2Fw%2Fsms) [Contact Sales](/demo?product=sms-marketing) [Read customer stories](/customers) [Explore Enterprise](/enterprise) - [Airwallex](/customers/airwallex) - [Glovo](/customers/glovo) - [Zillow](/customers/zillow) - Uber - [Binance](/customers/binance) - Adobe - Meta - PayPal - Pinterest - Square - [Al Jazeera](/customers/aljazeera) - [Aramex](/customers/aramex) - [Bazaar Technologies](/customers/bazaar) - [ComparaOnline](/customers/compara) - [Emma](/customers/emma) ## A little prompt. A message worth opening. Ask your agent to find a template and send a sample. Work with contacts, messages and delivery data through Bird MCP, CLI or API. [Connect Bird MCP](/docs/ai/mcp-server)[SMS API & SDKs](/sms-api/getting-started)[SMS templates](/sms-api/features/marketing/templates) ## Start with a person. Build the right audience. Bring contacts, properties and preferences together. Import a list, sync your customer data, and group people by what matters to your campaign. [Contacts & audiences](/email-api/features/audiences)[Segmentation](/data/segmentation)[Customer data & integrations](/data/integrations)[Keep audiences in sync](/docs/guides/automations/contacts-and-audiences) ## Your next broadcast. Every detail in place. Choose an audience, personalize the message, and set the right sender. Review the final text and its segments before scheduling your campaign. [Personalized templates](/sms-api/features/marketing/templates)[Campaigns & broadcasts](/sms-api/features/marketing/campaigns)[Message segments](/docs/guides/sms/character-limits)[Numbers & senders](/sms-api/features/numbers)[Consent & opt-outs](/sms-api/features/compliance) Ready to build? [Get Started](/dashboard/signup?returnTo=%2Fdashboard%2Fw%2Fsms)[Contact Sales](/demo?product=sms-marketing) ## The right moment. The next conversation. Build welcome, back-in-stock and win-back automations around customer behavior. Let people reply, route the conversation, and stop the follow-up when they take action. [Marketing automations](/marketing/journeys)[Two-way messaging](/sms-api/features/two-way)[Keywords & opt-outs](/docs/guides/sms/opt-outs-and-keywords) ## Know what arrived. See what happened next. Follow delivery, failures and segments in Bird. Connect clicks and purchases to your campaign reporting so you can see which messages bring customers back. [SMS analytics](/sms-api/features/analytics)[Message log](/docs/guides/sms/sms-log)[Metric definitions](/docs/guides/sms/tracking-and-metrics)[Customer analytics](/data/analytics) ## One audience. More ways to connect. Build on the same contacts and automations. Choose the channel that fits your next message. - [Email marketing](/email-api/features/email-marketing) — Give your story room to land. Send personal campaigns with rich designs and automated follow-ups. - [WhatsApp marketing](/whatsapp-api/features/marketing) — Start with a rich campaign. Turn interest into a conversation with quick replies and product choices. - [Apple Messages marketing](/apple-messages-api/features/marketing) — Turn discovery into a conversation. Help customers explore products, choose a time and pay in Messages. ## Scale without losing control. Organize teams in workspaces, control API access, and trace changes through audit logs. [Workspaces](/docs/guides/workspaces)[Team roles](/docs/guides/users-teams-roles)[API authentication](/docs/guides/authentication)[Audit logs](/docs/knowledge-base/account-security/audit-log)[Explore Enterprise](/enterprise) ## Go further. With SMS API. Everything from your first send to delivery at scale. - [Sending API](/sms-api/features/sending) — Send updates and track each message. - [Numbers](/sms-api/features/numbers) — Choose a number or brand-name sender. - [Destinations](/sms-api/features/destinations) — Check coverage and country requirements. - [Two-way messaging](/sms-api/features/two-way) — Turn incoming replies into app events. - [Routing](/sms-api/features/routing) — Understand the path to the carrier. - [Marketing](/sms-api/features/marketing) — Send campaigns to opted-in audiences. - [Templates](/sms-api/features/marketing/templates) — Reuse content with recipient variables. - [Compliance](/sms-api/features/compliance) — Manage registrations and opt-outs. - [10DLC registration](/sms-api/features/compliance/10dlc) — Register your US brand and campaign. [SMS sending guide](/docs/guides/sms/sending-sms)[SMS pricing](/pricing/sms)[Migrate to Bird](/docs/guides/sms/migrate)[More SMS answers](/sms-api/faqs) ## SMS marketing, explained. Can I bring my existing contacts? Yes. Import contacts and their properties, then organize them into audiences. Keep additions, removals and channel preferences in sync with your CRM or customer data source. Can I schedule broadcasts and automate follow-ups? Use broadcasts for a planned campaign to an audience. Use automations for messages triggered by customer behavior, with conditions and exit rules that reflect what the customer does next. How do SMS segments affect a campaign? The final text, its encoding and its length determine the segment count. Personalization can change that count for each recipient. Preview representative messages, including links and opt-out text, before sending. Can customers reply to a marketing SMS? Yes, when you use a reply-capable number supported for the destination. Brand-name alphanumeric senders are generally one-way. Route replies to your workflow or team and apply opt-outs before later sends. Does SMS reporting include open rates? SMS has delivery receipts, not an open-rate signal. Track delivery and failures in Bird, then use your connected link and purchase data to measure the action you wanted the campaign to produce. ## Start with one. Build across channels. Bring your next customer conversation into the same workspace. - [Email](/email-api) — Send, receive, and track email. - [SMS](/sms-api) — Send updates. Keep replies connected. - [WhatsApp](/whatsapp-api) — Rich messages and conversations. - [Apple Messages](/apple-messages-api) — Help customers in Messages. - [Voice](/voice-api) — Connect calls and guide conversations. - [Verify](/verify-api) — Confirm access with a code. - [Lookup](/lookup-api) — Check contact details before sending. - [Mailbox](/mailbox-api) — Give your application an inbox. - [eSIM](/esim-api) — Build mobile connectivity into your product. - [Realtime](/realtime-api) — Keep your applications in sync. ## Your next idea. Ready to connect. [Get Started](/dashboard/signup?returnTo=%2Fdashboard%2Fw%2Fsms)[Contact Sales](/demo?product=sms-marketing)