Build a customer segment. Create your first segment.

Learn how to create targeted customer segments in Bird. In this guide, you'll learn how to:

• Create and name custom segments based on specific criteria
• Set up list membership conditions to filter contacts
• Define engagement rules based on message interactions
• Combine multiple conditions using And/Or logic
• Save and manage your segments for future use

Follow the steps below to build a custom segment.

Step 1: Navigate to Segments

• Go to Marketing > Audience > Lists & Segments.
• Click Create new segment in the top-right corner.

Step 2: Name your segment

• Enter a clear, descriptive name (e.g., Newsletter engaged).
• Optionally, add a description and tags to help with search and organization.

Step 3: Add segment conditions

• Click to Add a definition.
• Choose a condition type from the dropdown. Common examples include:
• Properties of contact
• Something was done or not done
• If someone is or is not in a list
• If someone can receive marketing

Example:

To target users who are subscribed to Email and have opened at least one email in the last 60 days:

• First condition:Select "Properties of contact" Choose Email Subscription equals Subscribed

Explore additional videos and step-by-step guides to help you move forward.

• Create a suppression list
• View contacts in a segment