Once you've sent your WhatsApp campaign, Bird will automatically collect and analyze data on its performance. This guide covers how to access WhatsApp campaign reports and interpret the available metrics.

## Accessing campaign reports

To view your WhatsApp campaign’s performance:

1.  Go to **Marketing > Campaigns**.
2.  Find the campaign you want to review.

## Report overview

The **Overview** tab provides a high-level summary of your campaign, including:

- **Total** – Total number of messages in the campaign.
- **Queued** – Messages waiting to be sent.
- **Sent** – Messages that have been sent.
- **Delivered** – Messages confirmed as delivered.
- **Failed** – Messages that could not be successfully sent.

## Performance

In the **Performance** section, you can view how the campaign performed over time.

- Use the date picker to choose a custom range, or select a pre-defined timeframe.
- Check the top-right corner of the graph to see when the data was last updated.

## Details

The **Details** tab provides information about how the campaign was set up:

- **Campaign type** – Type of campaign, such as **Broadcast**.
- **Channel** – The platform used, such as **WhatsApp**.
- **Sender** – The phone number the campaign was sent from.
- **Recipients** – The audience or list that received the campaign.
- **Campaign status** – The current status (e.g. **Processing**, **Sent**, **Error**).
- **Template** – The name of the message template used.
- **Language** – The language in which the campaign was sent.

## Recipient activity

You can track user-level engagement across the following metrics:

- **Sent** – Recipients who were sent the campaign message.
- **Read** – Recipients who opened the message (only when read receipts are enabled).
- **Clicked** – Recipients who clicked a link in the message.
- **Failed** – Messages that were not successfully sent.
- **Skipped** – Recipients that were excluded from the send due to eligibility issues (e.g., opt-outs or invalid numbers).

## Link activity

Shows click activity across all links included in the campaign, helping you identify which links attracted the most engagement.

## Failure reasons

Provides more detail about why specific messages failed. This can include carrier errors, invalid phone numbers, opt-outs, or temporary issues like connection timeouts.

## Conversions

If conversion tracking is set up, this tab provides insight into how your campaign influenced downstream actions such as purchases or sign-ups.