## Summary

RCS helps businesses deliver verified, interactive, and media-rich messaging experiences to customers in order to increase engagement, build trust, and drive higher conversion rates while maintaining the universal reach of SMS.

![RCS campaign interface.](https://framerusercontent.com/images/uH8tRA9yXBljVtO3YSbNFAM64.gif)

## Problems to solve

Traditional SMS faces significant limitations that hamper business communication:

- No sender verification, leading to customer distrust and phishing concerns
- Text-only format limiting brand expression and visual engagement
- No interactive elements requiring multiple steps to complete actions
- Limited analytics on message delivery and engagement
- Anonymous phone numbers instead of recognizable brand identities
- Increasing consumer skepticism of unverified messages

## Benefits

- **Increased Trust & Brand Perception**: +16% positive brand impression through verified sender identity with brand name, logo, and verification badges.
- **Higher Conversion & Engagement**: +27% likelihood to purchase and +14% likelihood to recommend, with rich media support and interactive elements.
- **Streamlined Customer Actions**: One-tap replies, Google Wallet integration, and time-saving actions connected to the Google ecosystem.
- **Enhanced Security & Reliability**: URL scanning, faster delivery (0.5 sec improvement), and automatic SMS fallback capability for universal reach