# A better email program starts here.

Start with a plain-language answer, follow a setup guide or investigate a result. This is the path through Bird’s email products, documentation, explained articles, learning videos and tools.

[Browse email FAQs](/products/email/faqs)

[Open the complete Email guide](/docs/guides/email/overview)

[Choose a workflow](#workflows)

[Email explained](#explained)

[Prepare a campaign](#campaigns)

[Build an integration](#integration)

[Deliverability](#deliverability)

[Troubleshooting](#troubleshooting)

[Migration](#migration)

[Videos and tools](#tools)

## Choose the right email workflow

Start with the job you want to complete.

- [Send your first email](/products/email/getting-started): Follow the setup steps from an API key to your first integration.
- [Create campaigns](/products/email/marketing): Prepare contacts, write a newsletter and schedule a broadcast.
- [Send from your application](/products/email/sending): Receipts, notifications and other messages triggered by your product.
- [Connect an SMTP application](/products/email/smtp): Keep an existing SMTP integration and configure Bird as its relay.
- [Receive email in your application](/products/email/inbound): Turn incoming messages and attachments into work your application can process.
- [Give an agent an inbox](/products/email/mailboxes): Receive conversations, apply rules and reply through the API.

## Email, explained

Understand the concepts before choosing a tool or integration.

- [Transactional or marketing email?](/explained/email/transactional-vs-marketing-email): Understand the purpose of each message and why its category matters.
- [What is an email API?](/explained/email/what-is-an-email-api): See how an application sends email and follows the result.
- [SMTP and IMAP](/explained/email/smtp-vs-imap): Understand sending protocols and mailbox access.
- [Explore Email explained](/explained/email): Browse the complete collection of email concepts and implementation questions.

## Prepare a campaign with your team or an agent

The same contacts, templates and broadcasts across your working tools.

- [Import and sync contacts](/docs/guides/email/contacts): Map spreadsheet columns, register typed properties and update existing records.
- [Build a reusable audience](/docs/guides/email/audiences): Manage list membership and understand the deliverable count.
- [Author and preview a template](/docs/guides/email/templates): Work with drafts, published versions, languages and personalization.
- [Create a broadcast](/docs/guides/email/broadcasts): Choose an audience, review the campaign, send or schedule and inspect results.
- [Connect your AI agent](/docs/ai/set-up-your-agent): Set up the CLI or MCP so your agent can work with Bird.
- [Give the agent the right instructions](/docs/ai/agent-skills): Use Bird’s maintained skills to find the appropriate commands and workflow.

## Build and test the integration

Use the guide for the capability you are implementing.

- [Send your first email](/docs/get-started/send-your-first-email): Create a key, make a send and follow its result.
- [Test delivery outcomes](/docs/guides/email/testing-sandbox): Simulate delivery, bounces and complaints through the normal event pipeline.
- [Schedule a message](/docs/guides/email/scheduled-sending): Set a future send time and understand cancellation and send-time checks.
- [Send a batch](/docs/guides/email/sending-bulk): Submit independent messages together for a one-off list.
- [Receive and parse email](/docs/guides/email/receiving-email): Use forwarding addresses or a receiving domain, then process messages and attachments.
- [React to events](/docs/guides/email/events): Connect recipient outcomes to your application with webhooks.

## Understand and improve deliverability

Separate authentication, address quality, server acceptance and inbox placement.

- [Delivery versus inbox placement](/explained/deliverability/what-is-email-deliverability): Know which question a metric can answer.
- [SPF, DKIM and DMARC](/explained/deliverability/spf-vs-dkim-vs-dmarc): Understand the purpose of each authentication mechanism.
- [One-click unsubscribe](/explained/deliverability/what-is-one-click-unsubscribe): Understand the opt-out experience and the headers behind it.
- [Explore Deliverability explained](/explained/deliverability): Read the full library on authentication, reputation, bounces and inbox placement.
- [Measure your inbox placement](/docs/guides/email/inbox-insights): Read provider estimates and run a controlled seed test.
- [Research competitor campaigns](/docs/guides/email/competitive-insights): Build a watchlist and interpret panel-observed campaigns and estimates.

## Investigate a sending problem

Work from the observed result to the relevant check.

- [Inspect the email log](/docs/guides/email/email-log): Follow a message and its recipients through the event timeline.
- [Understand a bounce](/docs/knowledge-base/troubleshooting/bounces): Read the reason a recipient’s server rejected the mail.
- [Understand a rejected recipient](/docs/guides/email/suppressions): Inspect hard-bounce, complaint and manual suppression records.
- [Understand an opt-out](/docs/guides/email/unsubscribe-links): Follow unsubscribe links and the preference a recipient records.
- [Interpret campaign metrics](/docs/guides/email/tracking-and-metrics): Understand event-time reporting, filtered opens and the limits of engagement data.
- [Check an address](/docs/guides/lookup/email-addresses): Read validation verdicts, confidence, flags and typo suggestions.

## Move your email to Bird

Use a provider-specific guide alongside the migration checklist.

- [Plan the migration](/docs/guides/email/migrate): Map sends, domain records, suppressions and webhooks before cutting over.
- [From SendGrid](/docs/guides/email/migrate/sendgrid): Follow the send, suppression and webhook mapping.
- [From Amazon SES](/docs/guides/email/migrate/ses): Plan authentication and event changes alongside the send call.
- [From Mailgun](/docs/guides/email/migrate/mailgun): Map sending and event handling to Bird.
- [From Resend](/docs/guides/email/migrate/resend): Move the send call and verify the surrounding workflow.
- [Compare providers](/products/email/compare): Review product comparisons; the migration guide also covers Postmark, Brevo, MailerSend, Mailjet and Mandrill.

## Learn by doing

Watch a workflow or bring a real diagnostic input to a tool.

- [Build an email broadcast](/learn/email/email-broadcasts-one-email-to-your-whole-audience): Follow the campaign workflow and read its results.
- [Build an email template](/learn/email/how-to-build-an-email-template): Watch template creation in the dashboard and with an agent.
- [Analyze email headers](/tools/email-analyzer): Inspect the authentication results and routing headers from a received message.
- [Read a DMARC report](/tools/dmarc-report-analyzer): Turn a raw aggregate report into an interpretable view.
- [Prepare a DMARC policy](/tools/dmarc-policy): Build the record for the policy you intend to publish.
- [Format a long DNS record](/tools/dns-record-splitter): Split a long TXT value into the strings your DNS provider accepts.

## From the guide to your first send.

Create your workspace, verify a sender and put the email guides to work. Follow the getting-started checklist for a clear path to production.

[Start building](/dashboard/signup?returnTo=%2Fdashboard%2Fw%2Femail)

[Follow the setup checklist](/products/email/getting-started)

Follow a guide first, or create your account and continue with the Email setup checklist.



## Related resources

- [Email platform](/products/email) (product)
