# Bring your business into Messages. Give customers a recognizable way to start a conversation. Connect your Apple business identity to Bird, prepare the experience behind it and review a complete customer journey before opening your entry points. [Plan your business registration](/demo?product=apple-messages) [Read the registration guide](/docs/guides/apple-messages/registration) [Explore Apple Messages for Business](/products/apple-messages) A recognizable business Fieldnotes Product advice and customer care Business identity Service team Customer care Provider connection Bird The experience is ready to review. Bring the welcome, useful native choices and a human response path together. Brand details Prepared Test journey Reviewed Apple approval Required Illustrative business and preparation states. Apple controls the approval decision. ## Prepare the whole experience for review. Your first Apple Messages launch includes more than connecting an account. Bring together the recognizable business identity, places customers can reach you, native interactions and the team that will respond. Bird helps you turn those pieces into a coherent launch. Start with a complete customer task, such as finding a product and booking a visit. Review the experience your customer will see, then use it to test the provider connection, service routing and operational readiness. ## A clear path from business details to live service. Keep registration and experience testing connected. The business you submit, the links customers use and the service your team operates should describe the same experience. ### Prepare the business identity Collect the legal and customer-facing business details, brand assets and contact information. Review Apple’s current requirements for names, logos and the business information shown to customers. ### Connect Bird as your provider Set up the Bird workspace and the Apple business connection with the appropriate account owners. Keep the Apple business identity, provider configuration and service destination aligned throughout review. ### Test a complete customer request Use the test experience to open a conversation, exchange native content and complete the intended task. Include a request that needs a person and a case where the preferred booking or action is unavailable. ### Complete review and prepare the launch Submit the experience through the required Apple review, address feedback and verify the approved configuration. Confirm entry points, service hours, team ownership and customer fallbacks before directing public traffic to the channel. ## Make launch readiness a shared view. ### Bring service operations into the plan Decide who handles each intent, when people are available and what customers see outside those hours. Prepare the team for the native content, account context and business records they will use in a conversation. ### Scope additional experiences deliberately Invitations, Apple Pay, authentication and Wallet have their own configuration or approval needs. Include the experiences you want at launch in the plan, with named owners for the relevant business systems and credentials. ## Business registration questions ### Is Apple business registration the same as signing up for Bird? No. A Bird workspace provides the operating environment; the Apple business registration and experience review establish the approved channel connection. ### Can we register multiple brands? Keep each brand’s business identity, approval, settings and conversations distinct within the workspace. ### Does registration guarantee every Apple device supports every feature? No. Native content capabilities vary by device and software. Verify representative devices and provide a useful alternative for the task. ### Can we approve the business ourselves? Your team prepares and submits the business. Apple’s review determines the approval; the application should display that result rather than infer it from setup completion. ## Build the connected journey - [Business registration guide](/docs/guides/apple-messages/registration): Follow the practical setup and operational steps. - [Entry points](/products/apple-messages/entry-points): Connect Apple Messages entry points from your website, app and discovery surfaces to relevant routing, customer context and measurable outcomes in Bird. - [Journeys and templates](/products/apple-messages/journeys): Build Apple Messages journeys with Bird using reusable content, reviewed branches, connected business actions and controlled publishing. - [Apple Messages resource library](/products/apple-messages/resources): Find setup guides, native experience advice and provider comparisons. ## Prepare a business Apple can review. Bring your brand details, customer service plan and first experience. Work through the provider connection and launch requirements with a specialist. ## Related resources - [Integrate an Apple Messages customer journey](/docs/guides/apple-messages/api) (docs) - [What is Apple Messages for Business?](/explained/apple-messages/what-is-apple-messages-for-business) (answer) [Get an implementation brief](/learn/workspace?topic=apple-messages)