# Keep the context. Finish the task.

Carry a customer’s question into the right business action. Keep replies, service-window rules and human ownership connected to the same task.

## A customer asks. Your order system answers.

Choose a reply and follow the same order through the conversation.

[Explore service conversations](/docs/guides/whatsapp/service-conversations)
Interactive illustration with fictional records. No account operation is performed.

## Keep the context. Respect the window.

Keep customer replies connected to their task.

### Use the customer’s incoming identity.

Preserve the supplied phone or business-scoped identity and explicit reply identifiers. A contact card can describe another person; outgoing metadata does not automatically return in an inbound reply.

### Send the content the window permits.

The customer-service window lasts 24 hours from customer activity and resets on new messages. Use supported service content while it is open; use an eligible approved template to restart a closed exchange.

### Confirm the business result.

A booking or order change succeeds when its owning system confirms it. Keep pending and failed actions visible, and transfer the goal and attempted steps when a person takes over.

[Explore WhatsApp conversations →](/docs/guides/whatsapp/service-conversations)

## Keep building with WhatsApp.

Restart an eligible exchange, collect a structured answer, or prepare a controlled assistant.

[Templates Create, approve and send personalized WhatsApp templates. →](/whatsapp-api/features/templates)

[Native Flows Help customers make a choice inside WhatsApp. →](/whatsapp-api/features/flows)

[AI agents Answer customer questions, take permitted actions, and hand over when needed. →](/whatsapp-api/features/ai-agents)

[Explore WhatsApp →](/whatsapp-api)

## Skaluj bez utraty kontroli.

Organizuj zespoły w obszarach roboczych, kontroluj dostęp do API i śledź zmiany w logach audytu.

[Workspaces](/docs/guides/workspaces)[Team roles](/docs/guides/users-teams-roles)[API authentication](/docs/guides/authentication)
[Explore Enterprise](/enterprise)

## Start with WhatsApp. Build across channels with Bird.

[Get Started](/dashboard/signup?returnTo=%2Fdashboard%2Fw%2Fwhatsapp) · [Contact Sales](/demo?product=whatsapp)

[Email](/email-api) · [SMS](/sms-api) · [WhatsApp](/whatsapp-api) · [Apple Messages](/apple-messages-api) · [Voice](/voice-api)



## Related resources

- [Connecting WhatsApp to Bird: from buying a number to a live channel](/learn/whatsapp/connecting-whatsapp-to-bird) (video)
- [Sending WhatsApp messages](/docs/guides/whatsapp/sending-whatsapp) (docs)
- [What is the 24-hour customer service window on WhatsApp?](/explained/whatsapp/what-is-the-24-hour-customer-service-window) (answer)
- [WhatsApp message builder](/tools/whatsapp-message-builder) (tool)

[Get an implementation brief](/learn/workspace?topic=whatsapp)