# Launch your own mobile service. Turn the app your customers already use into the mobile service they use every day. Offer recurring phone plans, travel eSIMs and employee connectivity with Bird, from the first purchase to the next renewal. [Start for Free](/dashboard/signup?returnTo=%2Fdashboard%2Fw%2Fesim) [Contact sales](/demo?product=esim) ## Set up with your agent [Read the agent setup guide](/docs/ai/set-up-your-agent) Copy this prompt into your coding agent: ```text Bird connects customer communications, data and automation. Help me build with Bird using my coding agent. 1. Read https://bird.com/docs/ai/set-up-your-agent.md and follow its setup workflow for this client. Use an existing connected Bird MCP server or signed-in CLI when available. 2. Read the product guide for the task I want to complete and inspect my existing integration. Identify the workspace, available operations and required setup. 3. Help me complete a first example for the product and destination I choose. Follow the operation through to its actual result, explain any uncertainty, and help me choose the next step. Use this Bird page as the starting context: https://bird.com/products/esim Read its Markdown alternative and linked guides. Keep the first example relevant to this page and the customer outcome I choose. Preserve the supplied campaign context when following Bird signup or sales links. ``` Your connectivity business SERVICE OVERVIEW A subscriber, connected. A trip, ready to go. A teammate, ready for work. Customer Alex Morgan Plan Everyday mobile European trip Company mobile Billed to Fieldnotes team Customer account Installation complete Your next adventure. Ready for your working day. Make yourself at home. Europe, here you come. Your work connection. Your everyday connection. 5 GB 20 GB Travel data Data, calls & SMS Example plan Next stop Your team Your number Barcelona Fieldnotes Bring the number you know Need more data? Manage your plan Explore top-ups Usage, billing and help You’re connected. Your brand. Powered by Bird. Illustrative service experience with fictional customers and example allowances. Trusted every day by teams that build world-class software [Read more customer stories](/customers) - [Airwallex](/customers/airwallex) - [Glovo](/customers/glovo) - [Zillow](/customers/zillow) - Uber - [Binance](/customers/binance) - Adobe - Meta - PayPal - Pinterest - Square - [Al Jazeera](/customers/aljazeera) - [Aramex](/customers/aramex) - [Bazaar Technologies](/customers/bazaar) - [ComparaOnline](/customers/compara) - [Emma](/customers/emma) ## Put your brand on the connection. A banking app can become a mobile provider. A travel booking can include the data for the trip. An employee benefit can arrive ready to install. Start with the relationship you already have, then build a service that belongs there. ### Become part of their everyday life. Bring data, calls and SMS into a subscription under your brand. Let customers keep an eligible number, manage their plan and return to your app for the next renewal. [Build your mobile service](/products/esim/mobile-plans) ### Be useful from the moment they land. Offer destination data alongside a booking, membership or travel account. Keep installation instructions, the remaining allowance and the next top-up close to the itinerary. [Explore travel eSIMs](/products/esim/travel) ### Make the phone plan part of joining the team. Give employees company-paid connectivity with a clear owner. Connect assignments, work travel and service changes to the way your organization onboards and supports its people. [Connect your workforce](/products/esim/employee-connectivity) ### Keep the experience inside your product. Make plan discovery, purchase and self-service feel like part of your app. Carry the same customer account into the connectivity journey, with your brand at the moments that matter. [Design the embedded experience](/products/esim/embedded-connectivity) ## The first purchase is just the start. A mobile service is something people live with. Give them an understandable path through setup, daily use and the next billing period. Follow one subscriber through the experience. FIELDNOTES / SUBSCRIBER JOURNEY Example ### A plan they can understand before they buy. Alex chooses a mobile plan inside the app. Coverage, allowance, renewal terms and the published price sit together, with device compatibility checked before checkout. For the subscriber One account, clear plan terms For your team A selected offer tied to an order ### The purchase is the beginning of setup. Alex opens private installation instructions on the intended device, adds the eSIM and selects the right line. The next screen explains how to connect and check the included service. Device guidance within reach Order and installation tracked separately ### Help that starts with the plan they have. Alex checks the remaining allowance and when usage was last reported. Eligible top-ups, expiry and help are close by. Your team can follow the same service history when a question needs a person. Usage with a useful next step Support with the order and profile in context ### A reason to come back next month. Alex reviews the next renewal or chooses a different plan. Show the new allowance, charge and effective date before confirmation, then keep billing and service status visible through the change. A renewal or change they can follow A continuing customer relationship Illustrative recurring-plan journey. Available services and changes follow the selected offer. ## The connection and the conversation, together. Your customer needs an installation link, a timely renewal reminder or help getting online. Build those moments with Bird’s email, messaging and support products alongside your connectivity service. Choose the right channel for the moment. Keep private setup details behind an authenticated link, respect communication preferences and give a support agent the service context when a person needs to step in. [Explore subscriber operations](/products/esim/operations) [Connect the customer journey](/products/esim/embedded-connectivity) EMAIL / AFTER PURCHASE Your mobile plan is ready to set up. Open your account for private installation instructions and the steps for your phone. MESSAGE / BEFORE RENEWAL Your next month is coming up. Review your plan and payment details in your account before renewal. SUPPORT / WHEN THEY NEED HELP Let’s get your data working. We can see the plan you purchased. Open device setup and we’ll help with the next step. Example customer communications. Delivery follows the selected channel and customer permissions. ## Build the service behind the screen. Connect the commercial offer to the actual service. Give developers a clear integration model and give your operations team the context to support what customers buy. ### The right coverage for the customer Match the home market or itinerary to a specific offer. Keep the included networks, services, validity and device requirements visible before purchase. [Explore coverage and networks](/products/esim/coverage) [Check device requirements](/products/esim/device-compatibility) ### An API for the whole journey Connect catalog, quotes, orders, profiles and top-ups to your application. Preserve the original order through an interrupted request so recovery starts with the result already recorded. [Explore the eSIM API](/products/esim/api) ### A guided start on the device Help the customer install privately, select the correct line and confirm the service they bought. For an existing number, make the porting requirements and progress easy to follow. [See the installation journey](/products/esim/installation) [Explore number porting](/products/esim/number-porting) ### Useful visibility after activation Show reported usage with its freshness, offer compatible top-ups and follow payment or service issues from the same history. Give customers a next step they can understand. [Explore usage and top-ups](/products/esim/usage-and-top-ups) [See connectivity operations](/products/esim/operations) ## Start with a service your customers need. Bring your first market, the people you want to connect and the place the offer belongs in your product. Work through the plan and integration with Bird, then follow one customer from purchase to first use. YOUR FIRST CONNECTIVITY OFFER ### Define the offer Choose recurring mobile, travel data or employee connectivity. Review markets, service requirements and published commercial terms. ### Build the customer journey Connect identity, plan selection, checkout and installation. Decide where subscribers manage their service and get help. ### Follow the first connection Use an intended device, confirm the purchased service and exercise the support path before expanding the offer. [Read the getting-started guide](/products/esim/getting-started) ## Questions about Bird eSIM ### What can we build with Bird eSIM? Offer travel data, recurring mobile plans or employee connectivity. Connect the offer, purchase, installation and ongoing service in a customer journey your business can operate. ### Is an eSIM the same as a mobile plan? An eSIM is the digital profile used by the device. A package or subscription defines the service: its coverage, allowance, included calls and messages, validity and price. ### Does every offer work in every country? Coverage and service capabilities belong to the selected offer. Review the included destinations and network terms rather than relying on a global label. ### Can we offer our own branded experience? Define an embedded API or branded hosted journey around your customers and commercial model. Connect plan discovery, checkout, installation, management and support. ### Can the service include mobile voice, SMS and number porting? Use a mobile offer that explicitly includes those services and a supported porting path. Do not infer them from a data package or the presence of a reported number. ### Should I sign up or contact sales? Explore the eSIM workspace for a technical evaluation. Speak to a connectivity specialist about your markets, plans, billing model, distribution and employee rollout. ## Keep exploring - [Get started](/products/esim/getting-started): Prepare a controlled purchase-to-first-use journey. - [Plans and pricing](/products/esim/pricing): Understand the terms and components of the service. - [eSIM resource library](/products/esim/resources): Find practical guides, FAQs and explained answers. - [Bird vs Gigs](/products/esim/compare/bird-vs-gigs): Compare the product model and integration journey. - [Compare connectivity platforms](/products/esim/compare): Choose the operating model behind your mobile service. - [eSIM FAQs](/products/esim/faqs): Get answers about plans, installation and subscriber care. ## Make your brand their next mobile provider. Turn a customer relationship into a mobile service. Build the offer, the experience and the day-to-day operation with Bird. [Read the eSIM guide](/docs/guides/esim/overview) ## Related resources - [Guide eSIM installation](/docs/guides/esim/installation) (docs) - [What is an eSIM?](/explained/esim/what-is-an-esim) (answer) [Get an implementation brief](/learn/workspace?topic=esim)