# Email marketing software for campaigns and newsletters September newsletter Example campaign Choose who hears from you. Selected audience Newsletter subscribers Example contacts 12,000 Keep contacts together in an audience and review the eligible recipients before sending. Subject: Something good for your next weekend Send when your campaign is ready. Sending domain news.example.com Delivery Send now or choose a scheduled time Review content and recipients before sending A draft stays a draft until you choose to send. This walkthrough does not send email. See what happened after the send. Delivered 11,820 Clicks 726 Illustrative results. Delivery records server acceptance; inbox placement is measured separately. Explore a campaign workflow with example content and data. ## From an audience to a campaign you can measure. Bring your contacts into an audience, prepare your campaign in the editor, and review the recipients before sending. Delivery events, clicks, bounces and complaints help you decide what to change next. The [Bird Email API](/email-api) connects the same email infrastructure to your application. ## A practical workflow for your next campaign. Keep your audience, message and delivery results connected. - **01** Prepare a campaign in your workspace. Choose your audience and sender, write a subject line and prepare the email in the campaign editor. Save a draft, review it and choose when to send. Developers can also control campaigns through [Broadcasts](/email-api/features/broadcasts). - **02** Keep subscribers in the right audience. Organize contacts into [audiences](/email-api/features/audiences) for a newsletter, announcement or other campaign. Review the eligible recipient count before sending and keep your subscriber information connected to your application. - **03** Deliverability that protects your reach. Authenticate your sending domain and use suppression and reputation controls to support your email program. Explore [deliverability](/email-api/features/deliverability) to understand what affects delivery and what your team can improve. - **04** Inspect the result of a send. Review delivery, clicks, bounces and complaints in [analytics](/email-api/features/analytics). Use campaign and recipient detail to investigate a problem. Read open metrics with their measurement context, since mailbox privacy features can affect them. - **05** Respect unsubscribe choices. Marketing unsubscribes and complaints feed [suppressions](/email-api/features/suppressions) so the sending workflow can exclude recipients who should no longer receive a campaign. Keep consent and list hygiene part of your preparation. - **06** Build on a reusable template. Start with a template and prepare its content in the editor. Your developers can also supply HTML through the [Email API](/email-api/features/sending) for application-driven messages, while your campaign team works in the dashboard. ## Ready to make this campaign yours? Start with a draft. Add an audience, personalize the content and preview it before sending. [Start for Free](/dashboard/signup?returnTo=%2Fdashboard%2Fw%2Femail%2Fbroadcasts) ## Give campaigns their own sending identity. Use a [sending subdomain](/email-api/features/domains) for your campaigns and consider [dedicated IPs](/email-api/features/dedicated-ips) when your volume and operating requirements support them. Category-aware [suppressions](/email-api/features/suppressions) distinguish a marketing unsubscribe from a transactional message. These controls help your team manage different email streams deliberately. ## See how email teams use Bird. [Binance](/customers/binance) scaled its marketing email 2.5x while engagement held, and [Zillow](/customers/zillow) lifted email open rates 161% in its first month on Bird. ## Work with your team. Put an agent on the repeatable work. Use the dashboard to write and review a campaign. An AI agent connected through Bird’s CLI or MCP can prepare contacts, work on a template draft and create the broadcast in the same workspace. Review the content, audience and sender before authorizing a send. [Connect your campaign tools](/docs/ai/set-up-your-agent) ## Prepare your next campaign - [One broadcast across your tools](/email-api/features/broadcasts): The dashboard, API, CLI and MCP manage the same campaign. - [Contacts and audiences](/email-api/features/audiences): Import people once, keep their properties together and group them for a send. - [Connect your AI agent](/docs/ai/set-up-your-agent): Give your agent the tools to prepare and inspect real campaign objects. - [Email resource library](/email-api/resources): Find the answer, guide or example for the next step. - [Email pricing](/email-api/pricing): Review current pricing and match it to your expected volume. - [Campaign workflow guide](/docs/guides/email/broadcasts): Learn how drafts, audiences, scheduling and campaign results fit together. - [Plan your email migration](/demo?product=marketing): Discuss your current provider, audience and sending requirements with our email team. ## Questions about email marketing ### Can I build a campaign without writing an API integration? Yes. Use the dashboard campaign editor to select an audience, prepare the content and schedule a send. Your workspace permissions and sending setup determine what you can publish and send. ### Can I use Bird for an email newsletter? Yes. Keep newsletter subscribers in an audience, prepare your campaign content and choose when to send it. Review delivery and engagement after the send, and keep unsubscribe choices and list hygiene part of your workflow. ### Can developers manage campaigns too? The Broadcasts workflow also has CLI and MCP controls. The Broadcasts page and documentation explain the supported operations and the availability of public API and SDK surfaces. ### How much does email marketing cost? Review the published email pricing for your sending requirements. Our team can discuss higher volumes, migration and the commercial setup for your email program. ## Connect the campaign to delivery and results - [Templates](/email-api/features/templates): Stored, versioned email templates, personalized per recipient at send. - [Analytics](/email-api/features/analytics): Delivery by domain, provider and IP, with separate engagement breakdowns. - [Deliverability](/email-api/features/deliverability): Authentication, managed IP warmup, recipient suppressions and delivery signals. - [Email API overview](/email-api): The full Email API: sending, deliverability, IPs, suppression, analytics, and broadcasts. Talk to our email team ## Plan your next email campaign. Bring your audiences, campaign goals and current tools. We’ll help you connect your email workflow and plan your move to Bird. [Read the setup guide](/docs/guides/email/overview) Create your account, then prepare a campaign draft. Choose an audience and sender before sending. ## Scale without losing control. Organize teams in workspaces, control API access, and trace changes through audit logs. Harbor Organization Workspaces Production Sandbox ### Delivery agent API key · Customer operations team Active Permissions Access Email Read & write SMS Read & write WhatsApp Read Read & write AL Alex Lee Admin Permissions updated ### Audit log Production API key updated Alex Lee · 09:42:18 UTC Workspace Production Resource Delivery agent WhatsApp Read Read & write Succeeded [Workspaces](/docs/guides/workspaces)[Team roles](/docs/guides/users-teams-roles)[API authentication](/docs/guides/authentication) [Explore Enterprise](/enterprise) ## Start with Email. Build across channels with Bird. [Get started](/dashboard/signup?returnTo=%2Fdashboard%2Fw%2Femail) · [Contact Sales](/demo?product=email) [Email](/email-api) · [SMS](/sms-api) · [WhatsApp](/whatsapp-api) · [Apple Messages](/apple-messages-api) · [Voice](/voice-api) ## Related resources - [Email broadcasts: one email to your whole audience](/learn/email/email-broadcasts-one-email-to-your-whole-audience) (video) - [Build your first integration](/learn/paths/integration) (course) [Get an implementation brief](/learn/workspace?topic=email-broadcasts)