Fly higher with Bird: Enhancing Customer Travel Journeys with Multi-Channel Engagement

Did you know that companies with a strong omnichannel customer engagement strategy retain an gemiddeld 89% van hun klanten, vergeleken met 33% voor degenen met zwakke omnichannelstrategieën?

In today's competitive travel industry, keeping customers engaged is crucial. Bird CRM is a powerful tool for companies to connect with travelers, enhance their travel experience, and ultimately drive higher sales.

With so many options in the travel market, focusing on customer loyalty, and targeting these customers through personalisation is the key to standing out. 

In this article, we dive into how Bird can be used to help companies retarget abandoned search customers, keep them updated with flight confirmations, drive personalized holiday search emails, price alerts, and much more!

Voordat we dieper ingaan op de manier waarop Bird reisbedrijven in staat stelt om deze indrukwekkende resultaten te behalen, gaan we even terug in de tijd en beginnen we met de user journey. We begrijpen hoe belangrijk het is om de aandacht te trekken met aanmeldingsformulieren, klantinzichten te verkrijgen en content te personaliseren met omnichannelsjablonen. Begrijpen hoe reizigers omgaan met reisapps en websites is cruciaal om de impact van Bird's functies te maximaliseren.

1. De aandacht trekken: Verhoog het aantal abonnees met inschrijfformulieren en kortingen

Bird helpt klanten hun abonneelijst te laten groeien met aantrekkelijke inschrijvingsaanbiedingen

The journey begins with attracting potential customers. Companies can use pop-up forms and aanmeldingsaanbiedingen to capture new subscribers. By providing incentives such as welcome discounts or exclusive offers, you can engage customers early in their journey. 

Bird’s pop-ups are designed to be compliant with privacy regulations, clearly requesting user consent before collecting their information. 

For example, a traveler visits your website to explore flight options. A pop-up form offers a 10% discount on their first booking in exchange for their email address. They sign up, joining your subscriber list and the initial interaction sets the stage for further personalization communication!

2. Inzicht in consumentengedrag: Pixel tracking en klantinzichten

Bird segmenteert klanten in gerichte journeys op basis van hun inzichten in het gebruikersweb

Understanding customer behavior is key to delivering personalized experiences. Bird’s website tracker captures user interactions, allowing it to segment customers based on their behavior. This enables the creation of targeted, personalized journeys that keep your brand top-of-mind. 

Imagine a traveler searches for flights to Tokyo but doesn’t complete the booking. Bird’s tracker captures this interaction, and they are added to a segment for Tokyo-bound travelers. This data helps tailor future communications to their specific interests, increasing the likelihood of conversion.

3. Inhoud personaliseren op basis van interacties: Omnichannelsjablonen

Bird helpt om verkeer naar je website te leiden via gepersonaliseerde aanbiedingen voor meerdere websites. channels

Bird offers omnichannelsjablonen that help companies bring traffic to their website with personalized deals on any channel—using email, SMS, WhatsApp, and push notifications. Personalized templates ensure that each interaction is tailored to the customer’s preferences and past behavior, making the engagements even more meaningful.

For instance, the traveler receives a personalized email offering special deals on hotels  in Milan. The email includes dynamic fields like their preferred travel dates, making the offer more relevant and enticing. This not only drives traffic but also boosts the chances of booking.

4. Klanten opnieuw betrekken: Retargeting van verlaten pagina's

Bird Meer inkomsten door retargeting van verlaten zoekopdrachten

Een van de meest effectieve manieren waarop Bird bedrijven helpt hun omzet te verhogen, is door verlaten paginaweergaves te retargeten. Wanneer een reiziger zoekt naar een trein journeys in Tokio maar niet boekt, legt Bird's webtracking deze gebeurtenis vast. Je kunt dan gepersonaliseerde journeys gebruiken om deze klanten opnieuw te benaderen met relevante aanbiedingen en prikkels.

De reiziger ontvangt bijvoorbeeld een uur na zijn zoekopdracht een pushmelding die hem herinnert aan de treinreis naar Tokio en die een beperkte korting aanbiedt om hem aan te moedigen te boeken. Deze strategie zorgt ervoor dat er geen potentiële klant door de mazen van het net glipt, wat uiteindelijk leidt tot een hogere verkoop.

5. Building trust: Keeping customers updated with booking confirmations and schedule changes 

Bird stelt klanten in staat vertrouwen op te bouwen met directe boekingsbevestigingen in meerdere channels

Getting an instant booking confirmation is the key to building trust with your customers. Bird’s geautomatiseerd journeys send instant confirmation notifications across multiple channels—email, SMS, WhatsApp, push notifications—ensuring travelers have all the necessary details.

This immediate confirmation gives travelers peace of mind, ensuring they have all the necessary travel details right at their fingertips.

By offering instant confirmation, Bird helps companies build trust and reliability with their customers. This quick and efficient communication reassures travelers that their plans are set, enhancing their overall travel experience and fostering customer loyalty.

Additionally, when plans get disrupted, it’s a major pain point. Bird uses AI and multiple channels to handle issues like rebooking and payments smoothly, all in one platform. 

Informed travelers and smooth disruption handling are the cornerstones of building trust and loyalty. This translates to customers feeling valued, ultimately driving repeat business with their chosen provider.

6. Loyaliteit verhogen: Voortdurende betrokkenheid en gepersonaliseerde aanbiedingen

Stimuleer boekingen en bouw loyaliteit op via gepersonaliseerde betrokkenheid

Voor het geval u het zich nog niet realiseerde, het opbouwen van langdurige loyaliteit is essentieel in de reisindustrie! Door gebruik te maken van Bird's CRM-mogelijkheden, kunnen reisbedrijven gepersonaliseerde ervaringen creëren waardoor klanten blijven terugkomen. Deze variëren van gerichte e-mails voor het zoeken naar vakanties tot exclusieve aanbiedingen en prijswaarschuwingen.

Prijswaarschuwingen

Travelers always appreciate being informed about fare changes for flights they are interested in. Bird’s push notifications allow users to subscribe to price alerts for specific flights. 

When there is a fare change, automated notifications are sent out, showing the new price and a comparison to the previous price, such as “Your flight to Tokyo increased by $12.” This helps travelers save money and encourages timely bookings.

By providing real-time price alerts, Bird keeps travelers updated on the best deals, ensuring they never miss out on a great fare. This feature not only helps travelers save money but also fosters a sense of trust and reliability, making them more likely to book their flights promptly.

Gerichte e-mails op basis van zoekpatronen

Targeted emails based on search patterns are another powerful tool to drive loyalty. By segmenting users based on their search data, Bird can identify those interested in specific deals and destinations, and target them effectively. 

Personalized email campaigns are then created, featuring travel guides, tips, and special offers tailored to these destinations. This approach not only engages users with relevant content but also boosts holiday booking rates and builds brand loyalty.

Transformeer je klantreis met Bird

By keeping travelers informed, handling disruptions smoothly, and offering personalized experiences, Bird helps your customers feel valued. This ongoing engagement nurtures loyalty and encourages repeat bookings, making your company their top choice.

See how Bird’s features can make the travel experience better, from the first interaction to the final booking and beyond. Our multi-channel approach—including email, SMS, WhatsApp, and push notifications—ensures timely and relevant communication at every step.

Plus, with AI-driven solutions for handling flight issues and extras like baggage upgrades and Uber rides, Bird boosts satisfaction and opens up new revenue opportunities.

Vraag een demo aan today and see how Bird can make your customer journey smoother, more engaging, and build lasting loyalty.