# WhatsApp analytics

## See the pattern.  Inspect the cause.

Follow performance down to the message.

WhatsApp analytics

### Delivery over time

26,917 accepted  97.6% delivery rate

Accepted Delivered Failed
Sep 21 · UTC

73.9%

of failures in this hour   order_update

133 of 180 · 14:00–15:00 UTC

#### By template

14:00–15:00 UTC

Template | Accepted | Failed | Share |

order_update | 1,101 | 133 | 73.9% |

delivery_reminder | 601 | 32 | 17.8% |

welcome_message | 300 | 15 | 8.3% |

[Explore WhatsApp analytics](/docs/guides/whatsapp/tracking-and-metrics)

[Explore WhatsApp analytics →](/docs/guides/whatsapp/tracking-and-metrics)

[Broadcasts Send an approved campaign and follow the conversations it starts. →](/whatsapp-api/features/marketing)

[Conversations Keep customer replies connected to their task. →](/whatsapp-api/features/two-way)

[Templates Create, approve and send personalized WhatsApp templates. →](/whatsapp-api/features/templates)

[Explore WhatsApp →](/whatsapp-api)

## Scale without  losing control.

Organize teams in workspaces, control API access, and trace changes through audit logs.

Harbor Organization
Workspaces Production Sandbox

### Delivery agent

API key · Customer operations team
Active
Permissions Access
Email Read & write
SMS Read & write
WhatsApp Read Read & write
AL Alex Lee Admin  Permissions updated

### Audit log

Production
 API key updated Alex Lee · 09:42:18 UTC

Workspace
Production

Resource
Delivery agent

WhatsApp
Read Read & write

Succeeded

 [Workspaces](/docs/guides/workspaces)[Team roles](/docs/guides/users-teams-roles)[API authentication](/docs/guides/authentication)
[Explore Enterprise](/enterprise)

## Start with WhatsApp. Build across channels with Bird.

[Get started](/dashboard/signup?returnTo=%2Fdashboard%2Fw%2Fwhatsapp) · [Contact Sales](/demo?product=whatsapp)

[Email](/email-api) · [SMS](/sms-api) · [WhatsApp](/whatsapp-api) · [Apple Messages](/apple-messages-api) · [Voice](/voice-api)



## Related resources

- [Connecting WhatsApp to Bird: from buying a number to a live channel](/learn/whatsapp/connecting-whatsapp-to-bird) (video)
- [Sending WhatsApp messages](/docs/guides/whatsapp/sending-whatsapp) (docs)
- [What is the 24-hour customer service window on WhatsApp?](/explained/whatsapp/what-is-the-24-hour-customer-service-window) (answer)
- [WhatsApp message builder](/tools/whatsapp-message-builder) (tool)

[Get an implementation brief](/learn/workspace?topic=whatsapp)