# See what gets their attention. Build a watchlist of brands and explore the campaigns a measurement panel captures. Competitive Insights brings subject lines, creative, sending patterns and estimated inbox placement beside your own program, so you can choose a better-informed content or timing experiment for your next campaign. [Start tracking competitors](/dashboard/signup?returnTo=%2Fdashboard%2Fw%2Femail%2Fcompetitive) [Explore a sample watchlist](/products/email/competitive-insights#sample-report) Create your account, then review access and choose the brands you want to research. [Part of the Bird Email platform](/products/email) Your brand watchlist Example campaigns What caught your attention? Watchlist A little more outside. Your weekend starts here Friday · 09:00 Room for something new. Meet the new collection Thursday · 17:30 Creative. Cadence. Placement. Fictional brands and creative. Real campaign coverage and estimates depend on the measurement panel. Product screenshot from the Competitive Insights guide. Competitor figures are panel estimates; the examples are not a census of those brands’ email. ## Research the program behind the campaign. Start with a brand, then examine its sending pattern and captured content. - **Build a brand watchlist**: Search by brand name or sending domain. Each watched brand tracks its highest-volume sending domain, so its other domains can fall outside the view. - **Browse captured campaigns**: Read subject lines, send dates and campaign-level estimates. Open the captured creative at full size when the panel has an image. - **Compare sending cadence**: Review estimated volume and campaigns per week alongside your own sending. Use the change over time to plan a frequency experiment. - **Investigate placement by provider**: See the inbox and spam rates observed for a brand, with a comparison to your domain where both have measurements. - **Study send-time patterns**: Explore the brand’s weekday and hour pattern in your timezone. The grid covers the last 90 days, independently of the report’s selected range. - **Compare brands head to head**: Put your program beside up to five watched brands across estimated sends, cadence, placement and read rate. The source of each figure stays visible. ## Build a watchlist around your market. Create an account, review access and choose the brands you want to follow. ## Turn competitor research into your next campaign test. Review captured subject lines and creative, look at cadence and send-time patterns, then choose one change to test with your own audience. A competitor’s observed performance is context for that decision; it does not establish what caused the result or what will work for your customers. ## Know what the panel can measure. Competitor figures are estimates from a sample of mailboxes. A brand’s highest-volume domain represents it, and some campaigns have no captured creative. Panel read rate differs from Bird’s open tracking. Missing coverage appears as a gap, so an unmeasured brand is never mistaken for an inactive one. ## Start with the watchlist you can use today. The dashboard includes Overview, brand profiles and Compare. Add brands by name or sending domain, inspect captured campaigns and compare your program with watched brands. Your organization’s allowance determines the size of the watchlist. ## Questions about Competitive Insights ### Is Competitive Insights the current product name? Yes. Competitive Insights is the current Bird dashboard experience for watching brands and comparing email programs. Older Competitive Tracker product links lead here. Existing legacy accounts can have a different feature set and access path. ### Do these figures cover everything a competitor sends? No. The panel observes a sample of mailboxes and estimates the result. A watched brand uses its highest-volume sending domain, so activity on other domains is not included. Small or new senders may have no measurements. ### Can I see competitors’ actual emails? The campaign feed includes captured subject lines and creative images when available. Some observed campaigns have no image. This experience does not provide a searchable copy of every competitor email or its complete customer journey. ### Can I compare competitor read rate with my open rate? Treat them as different measurements. Competitor read rate is estimated by the panel; Bird open tracking counts differently. The dashboard labels panel estimates and your own sending figures so you can interpret them correctly. ### Can I see the platform a competitor uses? A brand profile shows its email service provider when the panel knows it. Missing provider information remains a gap rather than a guess. ### How do I start? Open Competitive Insights in a workspace with access, add brands by name or domain and review the watchlist. Your organization’s allowance determines how many brands you can watch. A demo can help you assess coverage before you plan around it. ## Choose the next step for your email program Read the product guide or continue into a related workflow. - [Competitive Insights guide](/docs/guides/email/competitive-insights): Follow the dashboard workflow and understand its measurements. - [Inbox Insights](/products/email/inbox-insights): Investigate placement and run seed tests for your verified sending domains. - [Email analytics](/products/email/analytics): Your own delivery, bounce, complaint and engagement reporting. - [Email marketing](/products/email/marketing): Create and schedule the next campaign for your audience. - [Email platform](/products/email): Sending, receiving, campaigns and the controls around them. ## Give your next campaign a better brief. Explore watched brands, compare their sending cadence and study captured campaigns. Bring the findings into your next planning session. [Request a walkthrough](/demo?product=competitive-insights)