[Apple Messages overview](/products/apple-messages)

# Find the answer. Build the experience.

Work from the customer’s first question to a completed service task. Find practical guides for your team, clear channel explanations and provider comparisons.

[Discuss your Apple Messages project](/demo?product=apple-messages)

[Read the registration guide](/docs/guides/apple-messages/registration)

[Register and start conversations](#launch-guides)

[Design the native experience](#native-guides)

[Connect and operate the service](#service-guides)

[Plan a provider migration](#migration-guides)

[Channel answers](#explained)

## Choose the question you’re working on.

Start with a guided path, then use the complete library below when you need the details of an individual interaction or integration.

### We’re planning our first launch.

Work through the business, service team and customer journey together. The getting-started path connects registration, native experience design, application integration and launch review.

[Follow the launch path](/products/apple-messages/getting-started)

### We’re designing a native experience.

Start from what the customer needs to do: choose a product, share details, pick a time or complete a purchase. Follow the relevant capability into its implementation guide.

[Explore native experiences](/products/apple-messages/rich-messages)

### We’re connecting our application.

Follow business identity, native content, customer responses and recorded results through the integration. Use the same guidance with an API client or coding agent.

[Open the integration guide](/docs/guides/apple-messages/api)

### We’re changing messaging providers.

Compare the operating experience, inventory the journeys and credentials you use, and plan a controlled move with a working service path throughout the change.

[Compare migration paths](/products/apple-messages/compare)

## Register and start conversations

- [Register an Apple Messages business](/docs/guides/apple-messages/registration): Prepare an Apple Messages business account, select the provider, test the complete service experience and work through Apple’s launch review.
- [Create useful Apple Messages entry points](/docs/guides/apple-messages/entry-points): Connect Apple Messages discovery, website and app entry points to the intended business, service team and customer conversation context.
- [Use Apple Invitation Messages correctly](/docs/guides/apple-messages/invitations): Prepare an approved Apple invitation, retain explicit customer consent and distinguish submission status from customer acceptance and conversation activity.

## Design the native experience

- [Connect a Wallet pass to Apple Messages](/docs/guides/apple-messages/wallet): Issue and update a useful pass from a service record, with the right conversation within reach.
- [Build a native Apple Messages interaction](/docs/guides/apple-messages/rich-messages): Choose, prepare and test rich links, attachments, quick replies and list pickers for a useful customer decision.
- [Design and handle an Apple Messages form](/docs/guides/apple-messages/forms): Create a focused native form, verify its branches and connect submitted answers to the customer’s service request.
- [Connect Apple Messages to appointment booking](/docs/guides/apple-messages/appointments): Present relevant times, validate the customer’s selection and return the booking system’s confirmed appointment.
- [Connect Apple Pay to a Messages purchase](/docs/guides/apple-messages/payments): Define the merchant, payment processor and order integration needed to complete an Apple Pay purchase in a Messages conversation.
- [Authenticate an Apple Messages customer](/docs/guides/apple-messages/authentication): Define the identity provider, conversation binding and resource permissions needed to protect an account action in Apple Messages.

## Connect and operate the service

- [Build and publish an Apple Messages journey](/docs/guides/apple-messages/journeys): Plan native content, customer inputs, human service and business integrations for an Apple Messages journey ready for experience review.
- [Design AI and human service in Apple Messages](/docs/guides/apple-messages/ai-conversations): Design Apple Messages assistance with approved knowledge, authorized business actions and a human handoff that preserves the customer’s context.
- [Measure Apple Messages from origin to outcome](/docs/guides/apple-messages/analytics): Define Apple Messages activity and outcome measures, reconcile gateway statuses and connect service results to the system that records them.
- [Integrate an Apple Messages customer journey](/docs/guides/apple-messages/api): Connect business identity, native content, customer replies and business outcomes through the current Bird contract.

## Plan a provider migration

- [Migrate Apple Messages from Infobip](/docs/guides/apple-messages/migrate/infobip): Map your Infobip Apple Messages setup and prepare a controlled move to Bird across business identity, native content, service workflows and integrations.
- [Migrate Apple Messages from LivePerson](/docs/guides/apple-messages/migrate/liveperson): Map your LivePerson Apple Messages setup and prepare a controlled move to Bird across business identity, native content, service workflows and integrations.

## Apple Messages explained

- [Apple Messages for Business vs WhatsApp: which fits customer support?](/explained/apple-messages/apple-messages-for-business-vs-whatsapp-for-customer-support): Compare Apple Messages for Business and WhatsApp for support: customer reach, consent, template rules, provider costs and the reviews needed before launch.
- [Does an Apple Messages time picker confirm an appointment?](/explained/apple-messages/does-a-time-picker-confirm-an-appointment): Distinguish an Apple Messages time selection from a confirmed booking, and handle changed availability, time zones and uncertain booking responses.
- [Does an Apple Messages sent status mean delivered or read?](/explained/apple-messages/does-sent-mean-delivered-or-read): Separate Apple gateway acceptance from device delivery, reading, customer responses and the business outcome in your Apple Messages reporting.
- [How do Apple Messages conversations route into an existing inbox?](/explained/apple-messages/how-do-apple-messages-conversations-route-into-an-existing-inbox): Route Apple Messages conversations through your provider using entry-point intent and group values, then test assignment, context and live-agent handoff.
- [How do Apple Messages forms work?](/explained/apple-messages/how-do-apple-messages-forms-work): Learn how native Apple Messages forms collect answers, handle branches and return a submission to the business workflow that completes the request.
- [How do customers reach a business from Maps, Safari and Spotlight?](/explained/apple-messages/how-do-customers-reach-a-business-from-maps-safari-and-spotlight): Enable Apple Messages entry points, register numbers for Message Suggest, and add links that carry intent, team routing and a prefilled customer message.
- [How does a business get set up on Apple Messages for Business?](/explained/apple-messages/how-does-a-business-get-set-up-on-apple-messages-for-business): Choose an approved provider, connect an Apple test account, prepare brand assets, and pass the required reviews before enabling customer conversations.
- [What are Apple Invitation Messages?](/explained/apple-messages/what-are-apple-invitation-messages): Understand Apple Invitation Messages, explicit opt-in, approved templates and the difference between an invitation and an open customer conversation.
- [What does Apple Messages for Business cost, and who is eligible?](/explained/apple-messages/what-does-apple-messages-for-business-cost-and-who-is-eligible): Apple provides the channel for free, but providers and staffing cost money. Check live-agent requirements and excluded categories before planning a launch.
- [What does Apple Pay in Messages need from a provider?](/explained/apple-messages/what-does-apple-pay-in-messages-need-from-a-provider): Connect Apple Pay payment requests to your merchant setup, confirm who operates the gateway, and verify payment in your processor before confirming an order.
- [What does Apple's brand review involve?](/explained/apple-messages/what-does-apples-brand-review-involve): Prepare the conversation recording, fix Apple's experience-review findings, and complete commercial account review before enabling Apple Messages traffic.
- [What happened to Apple Business Chat?](/explained/apple-messages/what-happened-to-apple-business-chat): Apple renamed Business Chat to Messages for Business. Use the approved name in customer copy and check registration, review and messaging rules before launch.
- [What is a Messaging Service Provider, and how do I choose one?](/explained/apple-messages/what-is-a-messaging-service-provider-and-how-do-i-choose-one): Choose an Apple-approved provider that connects your helpdesk, retains conversation context and supports your integrations and experience-review submissions.
- [What is Apple Messages for Business?](/explained/apple-messages/what-is-apple-messages-for-business): Understand Apple Messages for Business, native customer interactions, provider registration and the difference between conversations and invitations.
- [Which providers support Apple Messages for Business?](/explained/apple-messages/which-providers-support-apple-messages-for-business): Compare documented Apple Messages offerings from Infobip, Salesforce, Zendesk and LivePerson, then verify the provider's registered connection before buying.

## Choose your next step

- [Apple Messages platform](/products/apple-messages): Explore the complete product.
- [Get started](/products/apple-messages/getting-started): Prepare a controlled first conversation.
- [FAQs](/products/apple-messages/faqs): Find answers organized by task.
- [Compare providers](/products/apple-messages/compare): Evaluate native experiences, service operations and integrations.

## Choose the next useful step.

Use the guides to prepare your requirements, then review your proposed experience and integration with a specialist.