# SparkPost is now Bird Email · Explore sending and plan your migration Your next email project SparkPost → Bird Existing integration SparkPost Review before moving traffic. New project Bird Email Build with Bird’s API and SDKs. A planned migration, step by step Map the integration API calls · templates · events Prepare the sender Domain records · suppressions · IPs Test before cutover Message content · delivery · webhook handling Illustrative migration checklist. Review an existing SparkPost integration with your account team before planning a move. ## What happened to SparkPost? SparkPost is part of Bird. For a new project, [Bird Email](/email-api) brings sending, campaigns and delivery reporting into the wider Bird platform. For an existing SparkPost integration, plan the move explicitly: review API calls, domain records, templates, suppressed recipients and webhook handling with your account team before switching traffic. ## What you get now that SparkPost is Bird Email. The deliverability you trusted, on a modern multichannel API. - **01** Delivery controls for your next integration. DKIM signing, SPF alignment, DMARC policy setup, managed IP warmup and recipient suppressions. Explore the controls and delivery signals in [Bird deliverability](/email-api/features/deliverability). - **02** One API for every channel. The same send call, auth model, error envelope, and webhook shape for email, SMS, WhatsApp, and voice. A verification code can start as email and fall back to SMS without a second vendor. - **03** Modern SDKs and React templates. SDKs in every major runtime. Pass raw HTML, or render a [React Email template](/email-api/features/templates) and we build the MIME at send time. - **04** Managed dedicated IPs. [Dedicated IPs](/email-api/features/dedicated-ips) provisioned per account and warmed automatically over roughly 30 days, in pools you control. - **05** Deliverability analytics, broken down. Delivery, bounces, complaints, opens, and clicks per domain, ISP, and IP, in the dashboard and through the [stats API](/email-api/features/analytics). - **06** Signed webhooks for every event. HMAC-signed, replay-protected, and idempotent. The same signed envelope across every channel, so one handler parses them all. ## The send, today. ## Here is a send on the current Bird Email API. Typed SDKs in TypeScript, Python, Go, and PHP, a curl example, and the CLI. The first send can go to a sandbox address (delivered@messagebird.dev), so you can build against the live API before you verify a domain. **Node.js**: `npm install @messagebird/sdk` ```typescript const msg = await bird.email.send({ from: { email: "onboarding@messagebird.dev", name: "Bird" }, to: ["delivered@messagebird.dev"], subject: "Hello from Bird", html: "

My first Bird email.

", }); console.log(msg.id, msg.status); // "em_…", "accepted" ``` Examples: [TypeScript](/nl-nl/email-api/features/sparkpost.ts.md) · [Python](/nl-nl/email-api/features/sparkpost.py.md) · [Go](/nl-nl/email-api/features/sparkpost.go.md) · [PHP](/nl-nl/email-api/features/sparkpost.php.md) · [CLI](/nl-nl/email-api/features/sparkpost.cli.md) · [MCP](/nl-nl/email-api/features/sparkpost.mcp.md) · [cURL](/nl-nl/email-api/features/sparkpost.curl.md) ## Proof, not promises. [Binance](/customers/binance) scaled its marketing email 2.5x while holding 99.01% inbox placement, and [Zillow](/customers/zillow) lifted email open rates 161% in its first month on Bird. ## Who it is for Bird Email is built for teams that send across channels. If you only ever send email and will never touch SMS, WhatsApp, or voice, the multichannel platform is more than you need. The email API still stands on its own, and pricing is usage-based, so you only pay for what you send. ## Questions about SparkPost and Bird ### What happened to SparkPost, and do I have to migrate? SparkPost is part of Bird. Bird Email provides the sending, campaign and delivery workflows for new projects. An existing SparkPost integration is a separate integration: review its API calls, domain records and events with your account team before planning a move. ### Is the API the same as SparkPost's? Bird Email has its own API and SDKs. Review the sending, templates, domain and webhook guides rather than assuming that a SparkPost request can be sent unchanged. ## Explore the Email platform The SparkPost engine, now one API. Each capability in depth. - [Email API overview](/email-api): The full Email API: sending, deliverability, IPs, suppression, analytics, and broadcasts. - [Deliverability](/email-api/features/deliverability): Authentication, managed IP warmup, recipient suppressions and delivery signals. - [Sending](/email-api/features/sending): Transactional and marketing email, templates, and batch sends. - [Analytics](/email-api/features/analytics): Delivery and engagement metrics, per domain, ISP, and IP. - [Dedicated IPs](/email-api/features/dedicated-ips): Managed dedicated IPs and pools, warmed automatically. - [Sending domains](/email-api/features/domains): Domain verification, DKIM signing, SPF alignment and DMARC policy setup. ## Scale without losing control. Organize teams in workspaces, control API access, and trace changes through audit logs. Harbor Organization Workspaces Production Sandbox ### Delivery agent API key · Customer operations team Active Permissions Access Email Read & write SMS Read & write WhatsApp Read Read & write AL Alex Lee Admin Permissions updated ### Audit log Production API key updated Alex Lee · 09:42:18 UTC Workspace Production Resource Delivery agent WhatsApp Read Read & write Succeeded [Workspaces](/docs/guides/workspaces)[Team roles](/docs/guides/users-teams-roles)[API authentication](/docs/guides/authentication) [Explore Enterprise](/enterprise) ## Start with Email. Build across channels with Bird. [Get started](/dashboard/signup?returnTo=%2Fdashboard%2Fw%2Femail) · [Contact Sales](/demo?product=email) [Email](/email-api) · [SMS](/sms-api) · [WhatsApp](/whatsapp-api) · [Apple Messages](/apple-messages-api) · [Voice](/voice-api) ## Related resources - [Getting started with email](/learn/email/getting-started-with-email) (video) - [Send your first email](/docs/get-started/send-your-first-email) (docs) - [Build your first integration](/learn/paths/integration) (course) [Get an implementation brief](/learn/workspace?topic=email)