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R

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Reputation management

How do I improve my sending reputation?

R

E

Reputation management

How do I improve my sending reputation?

R

E

Reputation management

How do I improve my sending reputation?

Follow these key best practices to maintain a strong sending reputation:

  1. Authentication:

  • Verify domain configuration

  • Implement SPF, DKIM, and DMARC

  • Regularly audit DNS records

  1. List Management:

  • Remove inactive subscribers (6+ months)

  • Process bounces promptly

  • Honor unsubscribe requests immediately

  • Consider double opt-in for new subscribers

  1. Sending Patterns:

  • Maintain consistent daily volumes

  • Avoid sudden volume spikes

  • Distribute large campaigns over time

  • Balance HTML and text content

  1. Content Guidelines:

  • Include clear unsubscribe mechanisms

  • Write clear, non-promotional subject lines

  • Maintain appropriate image-to-text ratios

  • Include required physical address

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