SparkPost is now Bird Email. Announcing SparkPost

• SparkPost — the world’s most trusted email delivery and analytics platform — is now fully rebranded as Bird Email, consolidating all omnichannel capabilities under a single Bird platform.
• The integration strengthens Bird’s mission to make business communication feel as natural as talking to a friend, while supporting over 20,000 global customers.
• SparkPost technology powers 4.5 trillion emails yearly, representing 40% of all commercial email worldwide, and is now a core part of Bird’s unified customer communication ecosystem.
• Bird Email continues to deliver best-in-class inbox placement, deliverability, and advanced email intelligence tools with deeper access to Bird’s omnichannel features.
• Existing SparkPost customers retain the same world-class service, reliability, and expertise — now backed by a more integrated Bird team and platform.
• The change brings customers a simplified, single-entry experience at Bird.com for email, messaging, and customer engagement needs.

• What is the main announcement?SparkPost has officially rebranded as Bird Email, becoming a fully integrated component of Bird’s omnichannel communication platform.
• Why did Bird acquire SparkPost originally?To add the world’s most trusted email sending and deliverability engine to its omnichannel capabilities and help businesses reach the inbox more reliably.
• How large is SparkPost’s impact on global email?SparkPost powers 4.5 trillion emails annually, accounting for 40% of all commercial emails sent worldwide.
• What does the rebrand mean for customers?Customers now access SparkPost’s capabilities through Bird Email, with the same reliability and deliverability — plus tighter platform integration.
• Is anything changing in terms of deliverability or analytics?No service reduction. Bird Email continues SparkPost’s proven deliverability engine and advanced analytics, enhanced through Bird’s unified infrastructure.
• Will existing SparkPost accounts still be supported?Yes — customers receive full continuity of service, support, and expertise from the same team, now aligned under the Bird brand.
• What is the vision behind this integration?To offer a true omnichannel platform that covers the entire customer journey across messaging, voice, email, and automation.
• Does this change affect email performance? No — performance, speed, and reliability remain best-in-class, and deeper integration may even improve workflow efficiency.
• What happens to SparkPost.com? It becomes Bird Email, part of Bird’s single storefront for all communication channels.
• What makes Bird Email unique? It combines SparkPost’s deliverability leadership with Bird’s global messaging capabilities — enabling brands to manage all communication from one platform.
• How does this benefit omnichannel strategies? Marketers and product teams gain a unified system for notifications, marketing, transactional messages, and automation across all channels.
• What is the message from Bird’s leadership? Bird emphasizes unity (“We are ONE team!”) and reaffirmed commitment to world-class email delivery, customer support, and innovation.

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