Hightouch
Hightouch + Bird. Activate your data warehouse audiences in Bird via Hightouch reverse ETL. Sync segments directly from Snowflake, BigQuery, or Redshift to messaging campaigns.
What you can do
Audience sync
Push warehouse-defined audiences to Bird as messaging segments
Attribute enrichment
Enrich Bird contact profiles with warehouse attributes
Event forwarding
Forward warehouse-computed events to trigger Bird flows
Schedule sync
Configure sync frequency from real-time to daily batches
How it works
Configure Bird as a Hightouch destination. Define audience models in Hightouch from your warehouse, map fields to Bird contact attributes, and set sync schedules. Audiences update automatically.
Use cases
Predictive campaigns
Target customers with high churn scores computed in your warehouse
LTV-based tiers
Create messaging campaigns segmented by lifetime value from warehouse data
Product usage triggers
Trigger onboarding messages based on product usage events aggregated in your warehouse