# SMS to Bulgaria

Policy reference updated 2026-07-23T09:36:20.023897Z. Confirm current requirements, sender eligibility and your use case before launch.

[Contact sales](/demo?product=sms&source_page=%2Fsms-api%2Ffeatures%2Fdestinations%2Fbulgaria)

- Country code: BG (dialing +359)
- Channels available: sms, whatsapp, voice
- Two-way messaging: no

### Sender types

| Sender | Direction | Throughput (msg/s) | Registration | Sender ID | Timeline |
| --- | --- | --- | --- | --- | --- |
| Alphanumeric Sender ID | one-way | — | required (alpha) | preserved | — |

### Rules

- Template pre-approval: no

#### What this market refuses

Gambling traffic info: The Gambling Act 2014 prohibits the direct advertising of gambling, including unsolicited electronic messages containing information about gambling. "Direct advertising" is a defined term and means information distributed in any form and with any means whatsoever, which directly invites customers to take part in gambling games.

Not allowed:
- Creating the impression that by participating in the game the consumers may solve personal or financial problems or achieve well-being.
- Inviting citizens to participate in the game with promises of big winnings.

Allowed:
- Names of the games.
- Registered trademark of the organizer.
- Holding of the drawings (for example, lottery results).
- Results of the games or winnings paid

[How sender-ID registration works →](/sms-api/features/compliance/sender-id-registration)

## The rest of the SMS platform

One API, one set of keys. Explore the other capabilities.

- [Sender-ID registration](/sms-api/features/compliance/sender-id-registration): Pre-register alphanumeric and dedicated senders where countries require it.
- [Routing](/sms-api/features/routing): Destination controls, carrier connectivity and reported routing outcomes.
- [Numbers](/sms-api/features/numbers): Long codes, short codes, toll-free, and alphanumeric sender IDs.
- [Sending](/sms-api/features/sending): The send API: segments, Unicode safety, batch, and idempotency.
- [Two-way](/sms-api/features/two-way): Inbound SMS and conversational replies as HMAC-signed webhooks.
- [All destinations](/sms-api/features/destinations): Coverage, sender types, and rules for every country Bird reaches.



## Related resources

- [SMS overview](/docs/guides/sms/overview) (docs)
- [SMS destinations](/sms-api/features/destinations) (product)

[Get an implementation brief](/learn/workspace?topic=sms-destinations)