# Automations pricing

Pay per workflow invocation. Messages sent by a workflow follow their channel’s rates.

[Get Started](/dashboard/signup?returnTo=%2Fdashboard%2Fw%2Fautomations)

[Contact Sales](/demo)

## Workflow pricing.

An invocation is one run of your workflow, whatever starts it.

### Custom quote

per workflow invocation

### What is an automation invocation?

An invocation is one run of a workflow, whether started by a schedule, an event or an API request. Estimate the number of runs as well as the actions each run performs.

### Are messages sent by an automation included?

Email, SMS, WhatsApp and other product actions follow their own pricing. Add those charges to the automation invocation cost when estimating a workflow.

### Is there a free invocation allowance?

Ask Sales to confirm any included allowance in your plan or quote. This page does not publish a universal free allowance for Automations.

### What should I prepare for a quote?

Share your workflows, trigger types, expected invocation volume and the channels or services they call. Include likely peaks and any support requirements.

### How are retries and unsuccessful runs billed?

Confirm the billable invocation definition, retries and failure handling in your agreement before estimating these cases. Workflow behavior and billing rules should be reviewed together.

## Put it into practice.

Explore Automations, then build your first workflow.

[Explore Automations See how workflows connect your customer operations.](/automate)

[Preview an automation Follow the guide to your first automation.](/docs/get-started/automations)

[Read the Automations docs Review triggers, workflows and execution guidance.](/docs/guides/automations)

[Get an implementation brief ↗](/learn/workspace?topic=automations)

## Automate your first flow.

Build workflows visually. Contact Sales for invocation rates and any included allowance.