# Transactional email. Password resets, order confirmations and account updates, sent from your application. Build with Bird MCP, send with the API or SMTP, and see what happened to each message. [Read customer stories](/customers) [Explore Enterprise](/enterprise) - [Airwallex](/customers/airwallex) - [Glovo](/customers/glovo) - [Zillow](/customers/zillow) - Uber - [Binance](/customers/binance) - Adobe - Meta - PayPal - Pinterest - Square - [Al Jazeera](/customers/aljazeera) - [Aramex](/customers/aramex) - [Bazaar Technologies](/customers/bazaar) - [ComparaOnline](/customers/compara) - [Emma](/customers/emma) ## Dal prompt alla consegna. Invia email dalla tua app o dal tuo agente. Segui il percorso fino alla consegna. Accesso completo in lettura e scrittura tramite MCP e CLI. **MCP**: `Bird MCP` Connect this hosted MCP endpoint with an [MCP client](/docs/ai/mcp-server#connect-a-client), then complete OAuth sign-in to your Bird workspace. Example prompt: Send a welcome email to delivered@messagebird.dev from onboarding@messagebird.dev, then check it arrived. ```text https://mcp.bird.com ``` Examples: [MCP](/it-it/email-api/features/transactional-email.mcp.md) · [CLI](/it-it/email-api/features/transactional-email.cli.md) · [TypeScript](/it-it/email-api/features/transactional-email.ts.md) · [Python](/it-it/email-api/features/transactional-email.py.md) · [Go](/it-it/email-api/features/transactional-email.go.md) · [PHP](/it-it/email-api/features/transactional-email.php.md) · [cURL](/it-it/email-api/features/transactional-email.curl.md) ## They take an action. You keep them informed. Help a customer get back into their account, confirm a purchase or follow a delivery. Your application sends the email when the action happens, with the details that person needs next. [Send from your application](/docs/guides/email/sending-email) [Connect with SMTP](/email-api/features/smtp) [Looking for newsletters and campaigns?](/email-api/features/email-marketing) ## Your design. Their order. Their details. Build a reusable template, then pass the customer’s name, order reference and links when you send. Keep the design in Bird or send HTML from your application, including emails built with React Email. [Email templates](/email-api/features/templates) [Template parameters](/docs/guides/email/templates) [Send your HTML](/docs/guides/email/sending-email) ## Il tuo dominio. La tua reputazione. Verifica la tua identità di invio. Gestisci la reputazione man mano che i volumi crescono. [Configurazione del dominio](/docs/guides/email/sending-domains)[DKIM, SPF e DMARC](/docs/guides/email/dkim-spf-dmarc)[IP dedicati](/docs/guides/email/dedicated-ips-and-pools)[Soppressioni](/docs/guides/email/suppressions) ## Meno debug. Più sviluppo. Testa le richieste, traccia la consegna e recupera dagli errori con feedback chiaro a ogni passo. ### Testa i percorsi di errore. Genera eventi di consegna reali senza inviare a una casella reale. ### Errori su cui puoi agire. Il campo, il motivo e il passo successivo. Per te e per i tuoi agenti. ### Gestisci gli eventi di consegna. Verifica le firme dei webhook con l'SDK, poi agisci sugli eventi di consegna. ### Riprova con sicurezza. Riprova con la stessa chiave e lo stesso corpo della richiesta per ottenere la risposta originale. [Sandbox email](/docs/guides/email/testing-sandbox)[Errori API](/docs/guides/errors)[Webhooks](/docs/guides/webhooks)[Idempotenza](/docs/guides/idempotency) ## Did the email arrive? Find the answer. Search the email log by recipient or message ID. Open the message to see its delivery history, including deferrals and bounces, then use signed webhooks to bring those updates back into your application. [Email analytics](/email-api/features/analytics) [Delivery webhooks](/docs/guides/email/events) [Inbox placement](/email-api/features/inbox-insights) ## Transactional email, explained. ### What is transactional email? Transactional email is a message a customer expects after an action: a password reset, purchase receipt, booking confirmation or account update. Your application sends it to the person involved. Newsletters, promotions and audience campaigns belong in Email marketing. ### Can I use SMTP instead of the API? Yes. Bird SMTP and the Email API use the same sending infrastructure, domain verification, suppression handling and reporting. Choose the submission method your application supports. ### Does delivered mean the email reached the inbox? Delivered means the receiving mail server accepted the message. Inbox Insights measures inbox and spam placement separately through seed accounts and a measurement panel. ## Scala senza perdere il controllo. Organizza i team in spazi di lavoro, controlla l'accesso alle API e traccia le modifiche nei log di audit. [PowerMTA](/email-api/features/power-mta)[Momentum](/email-api/features/momentum)[Spazi di lavoro](/docs/guides/workspaces)[Ruoli del team](/docs/guides/users-teams-roles)[Autenticazione API](/docs/guides/authentication)[Log di audit](/docs/knowledge-base/account-security/audit-log)[Esplora Enterprise](/email-api/enterprise) ## Vai oltre. With Email. Tutto, dal primo invio alla consegna su larga scala. - [Transactional email](/email-api/features/transactional-email) — Send receipts, confirmations and notifications. - [Email marketing](/email-api/features/email-marketing) — Create broadcasts, newsletters and promotions. - [Email API](/email-api) — Build email into your app or agent. - [Email automation](/email-api/features/email-automation) — Connect customer events to relevant messages. - [Template email](/email-api/features/templates) — Create reusable, personalized emails. - [Contatti e audience](/email-api/features/audiences) — Organize contacts and maintain audiences. - [Relay SMTP](/email-api/features/smtp) — Collega il tuo stack di posta esistente. - [Email in entrata](/email-api/features/inbound) — Ricevi risposte e allegati. - [Email deliverability](/email-api/features/deliverability) — Authenticate senders and manage reputation. - [Analisi email](/email-api/features/analytics) — Trace delivery, engagement and failures. - [Inbox Insights](/email-api/features/inbox-insights) — Measure inbox placement and run seed tests. - [Competitive Insights](/email-api/features/competitive-insights) — Explore competitor campaigns and sending patterns. [Guida rapida email](/email-api/getting-started)[Prezzi email](/email-api/pricing)[Confronta i provider](/email-api/compare)[FAQ email](/email-api/faqs)[Libreria di risorse email](/email-api/resources) ## Inizia con uno. Espanditi su più canali. Porta la prossima conversazione con un cliente nello stesso spazio di lavoro. - [Email](/email-api) — Invia, ricevi e monitora le email. - [SMS](/sms-api) — Invia aggiornamenti. Mantieni le risposte collegate. - [WhatsApp](/whatsapp-api) — Messaggi e conversazioni ricche. - [Apple Messages](/apple-messages-api) — Assisti i clienti in Messages. - [Voice](/voice-api) — Collega chiamate e guida le conversazioni. - [Verify](/verify-api) — Conferma l'accesso con un codice. - [Lookup](/lookup-api) — Verifica i dati di contatto prima dell'invio. - [Mailbox](/mailbox-api) — Dai alla tua applicazione una casella di posta. - [eSIM](/esim-api) — Integra la connettività mobile nel tuo prodotto. - [Realtime](/realtime-api) — Mantieni le tue applicazioni sincronizzate. ## La tua prossima idea. Pronta a partire. [Inizia](/dashboard/signup?returnTo=%2Fdashboard%2Fw%2Femail)[Contatta il team commerciale](/demo?product=email&source_page=%2Femail-api%2Ffeatures%2Ftransactional-email)