--- title: "Put your knowledge into the conversation." canonical: "https://bird.com/whatsapp-api/features/meta-business-agent" --- # Put your knowledge into the conversation. Help customers find answers on WhatsApp with Meta business agent in Bird. Give it your website, FAQs and files, shape its replies with instructions, and send it updates from your systems. When a person needs to help, your team can take over in the same thread. [Get Started](/dashboard/signup?returnTo=%2Fdashboard%2Fw%2Fwhatsapp%2Fagents) [Contact Sales](/demo?product=whatsapp-meta-business-agent) [Explore WhatsApp on Bird →](/whatsapp-api) ## Start with the answers your team knows by heart. Give the agent the details it needs to compare your products, from roast levels and flavour notes to which brewing methods suit each coffee. Add your website, write direct questions and answers, or upload supporting files from the Bird dashboard. Skills let you explain when to use an instruction and what the agent should do. Ask it to find out how a customer brews their coffee and what they usually enjoy, then explain its recommendation using your product details. [Prepare your agent’s knowledge →](/docs/guides/whatsapp/meta-business-agent) ## Your systems know. Now your customer does, too. An order ships. A payment arrives. Send the event to your agent through the API, and it can turn the details into a relevant WhatsApp update, with a link for the customer’s next step. The agent decides whether and how to respond in the conversation. Read the notification back to see whether it acted on your update. [Explore the notifications API →](/docs/api/reference/create-whatsapp-agent-notification) ## Start with a few familiar faces. Choose an allowlist and invite your team to message the business on WhatsApp. Follow the exchanges in Conversations, check the answers together, and open the agent to everyone when you are ready. ## Keep a person in the conversation. Choose the confirmation the agent sends as it hands the conversation to your team. A teammate can read the exchange and reply in Conversations. Return control to the AI agent when the team’s part is complete. [Explore WhatsApp conversations →](/whatsapp-api/features/conversations) ## Available for eligible WhatsApp numbers. Meta determines eligibility by business category, country, account standing and other requirements. Your WhatsApp Business account owner accepts Meta’s Business Agent terms in WhatsApp Manager. A payment method is required before the agent can answer everyone; you can test with an allowlist first. [Read the setup guide and requirements →](/docs/guides/whatsapp/meta-business-agent) ## Meta business agent, explained. ### Which WhatsApp numbers can use Meta business agent? You need a connected WhatsApp number that meets Meta’s eligibility requirements. Eligibility depends on the business category, country, account standing and other requirements. The WhatsApp Business account owner must accept Meta’s Business Agent terms in WhatsApp Manager. ### What knowledge can I give the agent? Add website pages, questions and answers, and uploaded files. You can also save business information, policies and contact details, then add skills that explain when and how the agent should respond. Wait for a website to show Read before the agent uses it. ### Can I send the agent updates from my own systems? Yes. Post a notification through the API with the business number, customer, event name, description and supporting details. The agent decides whether and how to message the customer. Read the notification back to see whether it acted, skipped the update or encountered an error. ### What is required before the agent can answer everyone? Meta requires a payment method on the WhatsApp account before you can select Everyone as the audience. You can test with an allowlist before setting up billing. Review replies and handoffs with your team before widening access. ### Can a teammate take over from the agent? Yes. Enable handoffs in the agent’s settings and choose the wording customers hear. In Conversations, a teammate can select You under Assignee to take control. Selecting AI agent returns control when the team’s part is complete. ## Keep building with WhatsApp. Connect your number, bring your team into the conversation, and choose the right format for the next message. - [Coexistence](/whatsapp-api/features/coexistence): Use an eligible WhatsApp Business app number with Bird. - [Conversations](/whatsapp-api/features/conversations): Read customer threads, assign a teammate and manage agent handoffs. - [Groups](/whatsapp-api/features/groups): Bring eligible group conversations into your WhatsApp workflow. - [Numbers & profiles](/whatsapp-api/features/numbers): Connect your business number and manage its WhatsApp profile. - [Templates](/whatsapp-api/features/templates): Prepare approved messages for eligible customer updates. - [WhatsApp on Bird](/whatsapp-api): Explore messaging, templates and the rest of your WhatsApp toolkit. ## Start with WhatsApp. Build across channels with Bird. [Get Started](/dashboard/signup?returnTo=%2Fdashboard%2Fw%2Fwhatsapp%2Fagents) · [Contact Sales](/demo?product=whatsapp-meta-business-agent) [Email](/email-api) · [SMS](/sms-api) · [WhatsApp](/whatsapp-api) · [Apple Messages](/apple-messages-api) · [Voice](/voice-api) ## Related resources - [Connecting WhatsApp to Bird: from buying a number to a live channel](/learn/whatsapp/connecting-whatsapp-to-bird) (video) - [Sending WhatsApp messages](/docs/guides/whatsapp/sending-whatsapp) (docs) - [What is the 24-hour customer service window on WhatsApp?](/explained/whatsapp/what-is-the-24-hour-customer-service-window) (answer) - [WhatsApp message builder](/tools/whatsapp-message-builder) (tool) [Get an implementation brief](/learn/workspace?topic=whatsapp)