[WhatsApp](/whatsapp-api)

# Know the cost before you send.

Choose a destination and message category to see the published Bird and Meta total. Understand service-window exceptions and the billing sequence before planning your traffic.

[Start for Free](/dashboard/signup?returnTo=%2Fdashboard%2Fw%2Fwhatsapp%2Fonboarding)

[Contact sales](/demo?product=whatsapp&source_page=%2Fwhatsapp-api%2Fpricing%2Fus)

## Set up with your agent

[Read the agent setup guide](/docs/ai/set-up-your-agent)

Copy this prompt into your coding agent:

```text
Bird connects customer communications, data and automation. Help me build with Bird using my coding agent.
1. Read https://bird.com/docs/ai/set-up-your-agent.md and follow its setup workflow for this client. Use an existing connected Bird MCP server or signed-in CLI when available.
2. Read the product guide for the task I want to complete and inspect my existing integration. Identify the workspace, available operations and required setup.
3. Help me complete a first example for the product and destination I choose. Follow the operation through to its actual result, explain any uncertainty, and help me choose the next step.

Use this Bird page as the starting context: https://bird.com/whatsapp-api/pricing/[country]
Read its Markdown alternative and linked guides. Keep the first example relevant to this page and the customer outcome I choose. Preserve the supplied campaign context when following Bird signup or sales links.
```

[Read customer stories](/customers)

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## WhatsApp rates to United States (US)

All prices in US dollars (USD). Per message delivered. Meta's own per-message fee is already included.

| Category | Conversation | Per message |
| --- | --- | --- |
| Marketing | Business initiated | $0.030 |
| Utility | Business initiated | $0.0084 |
| Authentication | Business initiated | $0.0084 |
| Authentication (international) | Business initiated | not published |
| Service (effective October 1st) | User initiated | $0.0084 |

Meta charges for service messages from October 1, 2026, with 1,000 free per business phone number per month. See /docs/knowledge-base/whatsapp/october-2026-pricing-changes.

## When is a WhatsApp message charged?

Pricing depends on the recipient's country and message category. Bird charges its send fee during processing; the applicable Meta share is recorded from a delivered or read receipt. Within the 24-hour customer service window, Meta does not charge service messages or utility templates. See the [customer service window rules](/docs/knowledge-base/whatsapp/customer-service-window) and [Bird's billing sequence](/docs/guides/whatsapp/sending-whatsapp#cost-and-billing).

## Plan your first WhatsApp messages.

Connect your number, confirm the message category and check the applicable rate. Our team can help you assess your expected volume.

[Read the billing guide](/docs/guides/whatsapp/sending-whatsapp#cost-and-billing)



## Related resources

- [WhatsApp message builder](/tools/whatsapp-message-builder) (tool)
- [What is the 24-hour customer service window on WhatsApp?](/explained/whatsapp/what-is-the-24-hour-customer-service-window) (answer)
- [Sending WhatsApp messages](/docs/guides/whatsapp/sending-whatsapp) (docs)
- [WhatsApp](/whatsapp-api) (product)

[Get an implementation brief](/learn/workspace?topic=whatsapp)