# WhatsApp marketing

## Prepare the invitation.  Prepare the next step.

A campaign starts individual conversations. Keep its purpose connected to the action customers can complete.

Studio invitation Harbor
Campaign brief

### Invite local members

Harbor is opening appointments for a studio visit.

Audience
Eligible local members

Purpose
Book a visit

Content
Approved marketing template

-

#### Review permission

Check current preferences before the send.

-

#### Prepare the creative

Match the language, image and booking action.

-

#### Assign incoming replies

Keep someone responsible for questions and exceptions.

Customer’s next step

### Choose a studio visit

Continue into the booking journey and record the confirmed appointment.

Campaign ready for review

Does a campaign create a WhatsApp group?

No. It starts individual conversations. The send interface accepts one recipient per request; do not infer a batch endpoint from a campaign workflow.

[Explore WhatsApp campaigns](/docs/guides/whatsapp/marketing-campaigns)
Interactive illustration with fictional records. No account operation is performed.

[Explore WhatsApp broadcasts →](/docs/guides/whatsapp/marketing-campaigns)

[Templates Create, approve and send personalized WhatsApp templates. →](/whatsapp-api/features/templates)

[Native Flows Help customers make a choice inside WhatsApp. →](/whatsapp-api/features/flows)

[Analytics Understand outbound delivery and incoming conversation activity. →](/whatsapp-api/features/analytics)

[Explore WhatsApp →](/whatsapp-api)

## Scale without  losing control.

Organize teams in workspaces, control API access, and trace changes through audit logs.

Harbor Organization
Workspaces Production Sandbox

### Delivery agent

API key · Customer operations team
Active
Permissions Access
Email Read & write
SMS Read & write
WhatsApp Read Read & write
AL Alex Lee Admin  Permissions updated

### Audit log

Production
 API key updated Alex Lee · 09:42:18 UTC

Workspace
Production

Resource
Delivery agent

WhatsApp
Read Read & write

Succeeded

 [Workspaces](/docs/guides/workspaces)[Team roles](/docs/guides/users-teams-roles)[API authentication](/docs/guides/authentication)
[Explore Enterprise](/enterprise)

## Start with WhatsApp. Build across channels with Bird.

[Get Started](/dashboard/signup?returnTo=%2Fdashboard%2Fw%2Fwhatsapp) · [Contact Sales](/demo?product=whatsapp)

[Email](/email-api) · [SMS](/sms-api) · [WhatsApp](/whatsapp-api) · [Apple Messages](/apple-messages-api) · [Voice](/voice-api)



## Related resources

- [Connecting WhatsApp to Bird: from buying a number to a live channel](/learn/whatsapp/connecting-whatsapp-to-bird) (video)
- [Sending WhatsApp messages](/docs/guides/whatsapp/sending-whatsapp) (docs)
- [What is the 24-hour customer service window on WhatsApp?](/explained/whatsapp/what-is-the-24-hour-customer-service-window) (answer)
- [WhatsApp message builder](/tools/whatsapp-message-builder) (tool)

[Get an implementation brief](/learn/workspace?topic=whatsapp)